emmi will release an exclusive butter-yellow version of UGG's new "W GoldenGlow Toggle" sandal on April 1st.
Mash Style Lab Co., Ltd. (Chiyoda-ku, Tokyo/President: Hiroyuki Kondo), operator of the women's brand "emmi" which offers daily, wellness, and training wear, will release a special order shoe, the "W GoldenGlow Toggle," in collaboration with "UGG®". The shoes will be available for purchase starting at 12:00 PM (noon) on Thursday, April 1st, on the emmi official online store and USAGI ONLINE, and will be released in emmi stores nationwide on the same day. (emmi official online store: http://emmi.jp/ )
Inspired by the popular GoldenGlow, the new GoldenGlow Toggle model allows for a customized fit with a back heel strap and lace-up design. For this exclusive order, it features a smooth, butter-like yellow base with two-tone shoelaces in brown and beige, expressing a catchy and vibrant season. The use of sugarcane-derived EVA, which offers excellent rebound and support, makes the sandals lightweight and soft to wear. They are also highly water-resistant, making them suitable for active days outdoors.
This product is made in a factory that supports women in the supply chain with the assistance of the collaborative program "HERproject". "HERproject" is a program led by the international NGO BSR, which partners with brands like UGG® to provide education and training for women working in factories and other facilities.
FACT BOX
- Source: PR TIMES
- Category: News
FAQ
On what date, time, and through which online and physical locations will the emmi "W GoldenGlow Toggle" sandals be available for purchase?
The sandals will be sold starting at 12:00 PM (noon) on Thursday, April 1, via the emmi official online store, USAGI ONLINE, and in emmi stores nationwide across Japan.
Which two brands partnered to create the exclusive "W GoldenGlow Toggle" shoe, and who is the president of the company operating the emmi brand?
The shoe is a collaboration between Mash Style Lab Co., Ltd., operator of the emmi brand, and UGG®, and the president of Mash Style Lab Co., Ltd. is Hiroyuki Kondo.
What environmentally friendly material composes the sole of the "W GoldenGlow Toggle" sandals, and what performance advantages does this material offer?
The sole is made from sugarcane‑derived EVA, which provides excellent rebound, lightweight cushioning, soft support, and high water‑resistance for active outdoor use.
Describe the distinctive visual and functional design elements of the exclusive "W GoldenGlow Toggle" model compared to the standard GoldenGlow version.
The exclusive model features a smooth butter‑like yellow base, two‑tone brown and beige shoelaces, and a back heel strap with lace‑up detailing for a customized fit, unlike the standard GoldenGlow.
What program supports women in the supply chain of the factory producing the "W GoldenGlow Toggle", and which international NGO administers this program?
The factory participates in the HERproject program, which is led by the international NGO BSR and partners with brands such as UGG® to provide education and training for women workers.
