Maserati Launches Customer Referral Program 'Amici di Maserati'
Maserati has launched 'Amici di Maserati', a referral program running until June 30, 2026. Existing owners introducing new customers for a test drive receive wine for both, and a purchase yields a 70,000 JPY gift to both parties.
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- 📰 Published: May 19, 2026 at 02:53
- 🔍 Collected: May 18, 2026 at 18:31
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Tokyo, May 18, 2026 – Maserati has launched "Amici di Maserati" (meaning "Friends of Maserati" in Italian), a customer referral program designed to deepen the bond with existing owners and expand encounters with new owners, running until Tuesday, June 30, 2026.
This is a new program where Maserati owners introduce important people to the showroom. Through the voices of owners who love the brand, it aims to convey the worldview of Maserati to the next person in a more natural way.
Under "Amici di Maserati", when an existing owner and an introduced new visitor visit a showroom together and conduct a test drive, appraisal, or estimate for any new Maserati model at an authorized Maserati dealer nationwide, a bottle of wine from Antinori, a prestigious Italian winery partnered with Maserati, will be presented to both parties.
Through a carefully selected blend primarily using Sangiovese, which combines elegance and approachability, participants can experience the world of Italian luxury that Maserati embodies.
Furthermore, if a contract is concluded by Tuesday, June 30, 2026, a travel gift certificate or catalog gift (equivalent to 70,000 JPY) will be presented to both the referrer and the purchaser.
■ Overview of "Amici di Maserati"
- Name: Amici di Maserati
- Eligible Models: All new Maserati models
- Campaign Period: Friday, May 15, 2026 – Tuesday, June 30, 2026
- Participation Conditions: An existing owner and a referred new visitor must visit the dealership together.
- Visit Benefits: If a test drive, appraisal, or estimate is conducted, one bottle of "Antinori" wine will be presented to both the referrer and the new visitor.
- Contract Benefits: If a contract is concluded by Tuesday, June 30, 2026, a travel gift certificate or catalog gift (equivalent to 70,000 JPY) will be presented to both the referrer and the purchaser.
Maserati S.p.A.
Maserati charms those with high standards and a discerning eye with its refined style, advanced technology, and genuine luxury, constantly remaining a benchmark in the history of the global automotive industry.
Numerous traditional models etched in history have redefined the "Italian sports car" from the angles of design, performance, comfort, elegance, and safety, and are currently sold in over 70 countries.
The lineup includes the SUV "Grecale" with the concept of "making every day exceptional", the "GranTurismo" symbolizing the Italian grand tourer, and the new convertible "GranCabrio". The pinnacle super sports car "MC20" and its convertible version "MC20 Cielo" are equipped with the innovative V6 Nettuno engine adopting F1-derived technology, a first for a standard production car power unit. Furthermore, the road-legal model "GT2 Stradale" developed to return to GT racing, and the "MCXtrema", a track-only racing car that pushes Maserati's performance to the limit with a limited production of 62 units worldwide, have also been added to enrich the lineup.
Maserati's mission is to create the future of mobility in the luxury market while responding to customer needs. To achieve this, it operates the customization program "Fuoriserie", the official classic car certification program "Maserati Classiche", and the motorsport division "Maserati Corse".
* The notation "Folgore" in releases from Maserati will hereafter be written to match the Italian pronunciation.
This is a new program where Maserati owners introduce important people to the showroom. Through the voices of owners who love the brand, it aims to convey the worldview of Maserati to the next person in a more natural way.
Under "Amici di Maserati", when an existing owner and an introduced new visitor visit a showroom together and conduct a test drive, appraisal, or estimate for any new Maserati model at an authorized Maserati dealer nationwide, a bottle of wine from Antinori, a prestigious Italian winery partnered with Maserati, will be presented to both parties.
Through a carefully selected blend primarily using Sangiovese, which combines elegance and approachability, participants can experience the world of Italian luxury that Maserati embodies.
Furthermore, if a contract is concluded by Tuesday, June 30, 2026, a travel gift certificate or catalog gift (equivalent to 70,000 JPY) will be presented to both the referrer and the purchaser.
■ Overview of "Amici di Maserati"
- Name: Amici di Maserati
- Eligible Models: All new Maserati models
- Campaign Period: Friday, May 15, 2026 – Tuesday, June 30, 2026
- Participation Conditions: An existing owner and a referred new visitor must visit the dealership together.
- Visit Benefits: If a test drive, appraisal, or estimate is conducted, one bottle of "Antinori" wine will be presented to both the referrer and the new visitor.
- Contract Benefits: If a contract is concluded by Tuesday, June 30, 2026, a travel gift certificate or catalog gift (equivalent to 70,000 JPY) will be presented to both the referrer and the purchaser.
Maserati S.p.A.
Maserati charms those with high standards and a discerning eye with its refined style, advanced technology, and genuine luxury, constantly remaining a benchmark in the history of the global automotive industry.
Numerous traditional models etched in history have redefined the "Italian sports car" from the angles of design, performance, comfort, elegance, and safety, and are currently sold in over 70 countries.
The lineup includes the SUV "Grecale" with the concept of "making every day exceptional", the "GranTurismo" symbolizing the Italian grand tourer, and the new convertible "GranCabrio". The pinnacle super sports car "MC20" and its convertible version "MC20 Cielo" are equipped with the innovative V6 Nettuno engine adopting F1-derived technology, a first for a standard production car power unit. Furthermore, the road-legal model "GT2 Stradale" developed to return to GT racing, and the "MCXtrema", a track-only racing car that pushes Maserati's performance to the limit with a limited production of 62 units worldwide, have also been added to enrich the lineup.
Maserati's mission is to create the future of mobility in the luxury market while responding to customer needs. To achieve this, it operates the customization program "Fuoriserie", the official classic car certification program "Maserati Classiche", and the motorsport division "Maserati Corse".
* The notation "Folgore" in releases from Maserati will hereafter be written to match the Italian pronunciation.
FAQ
What is Maserati's 'Amici di Maserati' campaign?
A referral program where existing owners introduce new customers. Accompanied test drives yield wine, and a purchase yields a 70,000 JPY gift for both.
How long does the campaign run?
It runs from May 15 to June 30, 2026, at authorized dealers nationwide in Japan.
Which cars are eligible?
All new Maserati models are eligible for this program.