Mary Quant's Long-Selling Cheek Color "Blush Baby" Welcomes 3 New Pure Nuance Colors That Blend into the Skin!

Mary Quant Cosmetics Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Masaharu Sueshige) will launch three new nuanced colors of its cheek color "Blush Baby" that blend seamlessly into the skin, starting Tuesday, April 7, 2026.

URL: https://www.mq-onlineshop.com/ext/blush_baby.html

For Pure Cheeks You'll Want to Touch. "Blush Baby" Introduces 3 Nuanced Colors!

Three new nuanced colors that melt into the skin are joining "Blush Baby," a long-selling cheek color item that Mary Quant has been offering since 1972.

With a soft pigmentation, it doesn't become too dark even when layered, adding a natural flush. It enhances skin transparency. Furthermore, despite being a powder, it fits moistly, doesn't dull, and maintains its freshly applied color.

"Blush Baby" Product Information

Product Name: Blush Baby 17/18/19

Price (tax included): 2,530 yen each (main unit price 2,300 yen)

Release Date: Tuesday, April 7, 2026

【Product Features】

1. Powder that adheres to the skin... Emollient Moisture Oil *1

Due to its moist oily components, the powder adheres closely. It helps maintain the cheek color's vibrancy.

2. Long-lasting fresh moisture... Moist Keep Powder *2, Moist Touch Powder *3

Formulated with Moist Keep Powder *2, which locks in moisturizing ingredients, and Moist Touch Powder *3, which coats moisturizing ingredients. It applies smoothly as if melting into the skin, without a powdery feel. It prevents dryness and maintains the freshly applied color.

3. Makeup smudge prevention effect... Color Fix Powder *4

Enhances the adhesion between powder particles and between the skin and powder, preventing makeup from smudging even when sebum is secreted, by keeping them firmly bound.

4. Long-lasting fresh color... Color Lasting Coat *5

Prevents color dullness caused by sebum and sweat, maintaining the freshly applied color for a long time.

5. Soft focus effect... Light In Powder *6

A powder with high light diffusion properties that softly blurs pores, spots, and uneven skin texture, making the skin appear more transparent.

6. Fragrance-free, ethanol-free, petroleum-based surfactant-free, UV absorber-free

【Color Variations】

17

Gently pigmented cotton pink.

Creates a soft, lovely, and bright finish. Pearl-free.

18

A coral beige with a hint of redness.

Blends well with the skin, creating a healthy image. Pearl-free.

19

An apricot that gives a bright, flushed look.

Creates a vibrant and lively image. Pearl-free.

【How to Use】

Place it in a separately sold Color Palette, take an appropriate amount with a brush, tap off excess powder on the back of your hand or a tissue, and then lightly apply it to your cheeks.

Online Shop: https://www.mq-onlineshop.com/ext/blush_baby.html

*Available at the online shop from Tuesday, April 7. Reservations at stores are being accepted from Tuesday, March 31.

*1... Hexa(hydroxystearic acid/stearic acid/rosinic acid) dipentaerythrityl (Purpose: emollient ingredient)

*2... Silica, Sodium Hyaluronate

*3... Disodium Stearoyl Glutamate, Aluminum Hydroxide, Mica (Purpose: all powder bases)

*4... Sucrose Tetraisostearate (Purpose: emollient ingredient)

*5... (Fluoride/Hydroxide/Oxide)/(Mg/K/Silicon), Hydrogen Dimethicone (Purpose: powder base)

*6... Talc, Silica, Alumina, Titanium Dioxide (Purpose: all powder bases)

Also a Special Campaign "BLUSH BABY FAIR"

From Tuesday, April 7, to Thursday, April 30, if you purchase two "Blush Baby" colors and a "Color Palette M" simultaneously, you can get them at a special price of 5,060 yen (tax included).

*Normal price is 6,710 yen (tax included)

WEB Diagnostic Content "Face Type x Personal Color Diagnosis" for Recommended Cheek Colors Has Been Updated

URL: https://www.mq-onlineshop.com/ext/feature/facetypexpersonalcolour_check.html

The WEB diagnostic content, which tells you the cosmetics that suit your personal color and face type by answering questions, has been updated on Tuesday, March 31, to include recommendations for the new "Blush Baby" shades.

Just as each person has different ways of thinking and personalities, each has a different face type and colors that suit them.

Understand your own face type and personal color to make makeup more enjoyable.

About Mary Quant Cosmetics

"Free and True to Yourself" - Mary Quant, the fashion creator who launched the mini skirt in the 1950s and created the "Swinging London" cultural movement. Mary Quant items embody the desire for individuals to express their true selves and shine.

It is Mary Quant's wish for you to enjoy creating your "look" with colorful cosmetics, skincare that beautifies bare skin, and exciting fashion items.

【Company Profile】

Company Name: Mary Quant Cosmetics Co., Ltd.

President & Representative Director: Masaharu Sueshige

Head Office Location: Aoyama Taiyo Building, 1-7-6 Shibuya, Shibuya-ku, Tokyo 150-8336

Business Activities: Manufacturing, sales, and export of cosmetics and fashion goods

Official HP: https://www.maryquant.co.jp/

Official EC Site: https://www.mq-onlineshop.com/