"A Space to Enjoy the World of Picture Books" - First EHONS Store in Tohoku Region, "EHONS SENDAI," Opens
Maruzen Junkudo Bookstores will open "EHONS SENDAI," its first store in the Tohoku region specializing in picture book-themed goods and books, inside the Maruzen Sendai AER store on May 27, 2026. This will be the ninth EHONS store in Japan.
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Maruzen Junkudo Bookstores, Inc. will open "EHONS SENDAI," a permanent shop-in-shop that plans and sells merchandise and books based on the world of picture books, on Wednesday, May 27, 2026. The new store will be located inside the Maruzen Sendai AER store in Aoba-ku, Sendai. Starting with "EHONS TOKYO" in October 2021, the brand has expanded to eight locations, making "EHONS SENDAI" the ninth in the country and the first in the Tohoku region. Based on the concept of "a space to enjoy the world of picture books," the store will offer a variety of goods, including original items. An opening campaign will offer a special sticker to customers who spend over 2,200 yen.
FAQ
What is EHONS SENDAI?
EHONS SENDAI is a new permanent shop-in-shop by Maruzen Junkudo Bookstore that sells merchandise and books based on the world of picture books. It is located inside the Maruzen Sendai AER store.
When and where will EHONS SENDAI open?
It is scheduled to open on Wednesday, May 27, 2026, on the first floor of the AER building in Sendai City, Miyagi Prefecture.
Is this the first EHONS store?
No, this is the ninth EHONS store in Japan. It is, however, the first one to open in the Tohoku region.
What kind of products will be available?
The store will carry 936 different items based on 93 works from 44 authors, including popular series like 'Nezumi-kun's Little Vest,' 'Pan Dorobou,' and works by Yoshitake Shinsuke.
Are there any opening day promotions?
Yes, customers who spend 2,200 yen or more (tax included) will receive a special 'Don Ussa' sticker as a gift, while supplies last.