Yakiniku Wakashiya, a New Concept Yakiniku Restaurant "Boiling Meat Instead of Grilling It," to Launch Crowdfunding on Campfire from April 4, 2026.

Image: Diamond-cut boiled yakiniku from "Yakiniku Wakashiya."

Maruyu Co., Ltd. (Head office: 2-15-35 Minamigaoka, Sanda City, Hyogo Prefecture; Representative Director: Makomichi Hirooka) operates "Yakiniku Wakashiya," a yakiniku restaurant with an unprecedented new concept of "boiling meat" instead of "grilling meat." From April 4, 2026, the restaurant will launch a crowdfunding campaign on Campfire, Japan's largest crowdfunding platform, to raise funds for store renovations.

Background and Purpose of the Project Maruyu Co., Ltd., since its establishment in 1959, has been providing safe and high-quality processed meat to the local community, while also operating its directly managed yakiniku restaurant, "Yakiniku Maruyu." However, due to the impact of the COVID-19 pandemic, the yakiniku restaurant was forced to close. Subsequently, we received numerous requests from many local customers for a reopening. Encouraged by these voices, we are pleased to announce the renewal opening of "Yakiniku Wakashiya" with a new concept and store name on Wednesday, April 29, 2026. However, due to the need for capital investment, such as repairing damaged plumbing facilities and replacing the store sign during the several years of closure, we are utilizing Campfire's platform to raise investment funds and expand awareness of the new concept yakiniku restaurant "Yakiniku Wakashiya" through this crowdfunding campaign.

Features of "Yakiniku Wakashiya" Image: Comparison of traditional charcoal-grilled yakiniku and "Wakashiya" yakiniku.

Charcoal-grilled yakiniku is the most popular type of yakiniku in Japan. However, when meat is grilled over charcoal, it is directly exposed to high temperatures, which causes the cell membranes of the meat to break, leading to a significant loss of umami components from within the cells. At Wakashiya, by using an original special plate, we avoid exposing the meat to high temperatures and instead boil it slowly from the inside at a relatively low temperature, thereby locking in the meat's original umami components. This results in a new and unprecedented deliciousness, different from charcoal-grilled yakiniku, that you can savor.

The meat prepared with the boiling technique is thoroughly cooked inside, even if it appears rare and red on the outside, so you can enjoy it with peace of mind. It is ideal for those who prefer their meat rare and red. Furthermore, while the meat itself is deliciously prepared, offal such as liver and heart are finished with a taste that overturns conventional wisdom. Please enjoy a new yakiniku experience.

Finally, at "Yakiniku Wakashiya," we plan to offer our original brand beef, "Bisui-gyu," which is raised at our contracted ranch, in limited quantities. Compared to famous brand beef such as Kobe beef and Omi beef, its fat has an even lower melting point, so you can enjoy delicious beef to your heart's content without feeling heavy in your stomach.

Campfire Project Overview * Project Name: Opening in Sanda, Hyogo! "Wakashiya," a new yakiniku restaurant with the concept of "boiling meat." * Start Date and Time: April 4, 2026, 10:00 AM * End Date and Time: May 31, 2026, 12:00 AM * Project URL: https://camp-fire.jp/projects/893657/view

Company and Store Information * Yakiniku Wakashiya Official Website: https://wakashiya.com/ * Maruyu Co., Ltd. Official Website: https://maruyu-sanda.com/

【Contact for this matter】 Maruyu Co., Ltd. Yakiniku Wakashiya Contact Person: Makomichi Hirooka E-mail: makomichi_yakiniku@wakashiya.com (Address: 2-15-35 Minamigaoka, Sanda City, Hyogo Prefecture 669-1538 Tel: 079-564-2929)