A Yakiniku Restaurant with a New Concept of 'Boiling Instead of Grilling Meat,' 'Yakiniku Wakashiya,' Will Launch a Crowdfunding Campaign on Campfire Starting April 4, 2026.
Maruyuu Co., Ltd. will launch a crowdfunding campaign on Campfire for the renewal opening of 'Yakiniku Wakashiya,' featuring a new concept of boiling meat instead of grilling it over charcoal.
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- 📰 Published: April 1, 2026 at 22:00
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Maruyuu Co., Ltd. (Headquarters: 2-15-35 Minamigaoka, Sanda City, Hyogo Prefecture; Representative Director: Masamichi Hirooka) operates 'Yakiniku Wakashiya,' a yakiniku restaurant with an unprecedented new concept of 'boiling meat' instead of 'grilling meat.' Starting April 4, 2026, we will launch a crowdfunding campaign on Japan's largest crowdfunding platform 'Campfire' to raise funds for store renovations.
■ Background and Purpose of the Project
Since its establishment in 1959, Maruyuu Co., Ltd. has provided safe, high-quality meat to the local community while operating the directly managed yakiniku restaurant 'Yakiniku Maruyuu.' However, due to the impact of the COVID-19 pandemic, we were forced to close the yakiniku restaurant.
Afterward, we received many voices from local customers hoping for a reopening. Encouraged by those voices, we have decided to renew and open the yakiniku restaurant 'Yakiniku Wakashiya' with a new concept and store name on Wednesday, April 29, 2026. However, there is a need for capital investment to repair the plumbing equipment that deteriorated during the several years of closure and to replace the store signboard. Therefore, utilizing Campfire's platform, we are starting a crowdfunding campaign to raise investment funds and expand the recognition of the new concept yakiniku restaurant 'Yakiniku Wakashiya.'
■ Characteristics of 'Yakiniku Wakashiya'
The most popular yakiniku in Japan is charcoal-grilled yakiniku. However, meat grilled over charcoal is directly exposed to high temperatures, causing the cell membranes of the meat to break and much of the meat's umami components within the cells to leak out.
Therefore, at Wakashiya, by using an original special plate, the meat is not exposed to high temperatures but is heated from the inside at a relatively low temperature. By boiling it, the meat's original umami components are locked in and cooked, allowing you to enjoy a new, unprecedented deliciousness different from charcoal-grilled yakiniku.
Meat prepared with the boiling technique is thoroughly and carefully cooked to the inside, even if it looks rare and red on the outside, so you can enjoy it with peace of mind. It is perfect for those who prefer red, rare meat.
Also, while the meat itself is naturally delicious, offal such as liver and heart are prepared with a deliciousness that overturns conventional wisdom. Please enjoy a new yakiniku experience.
Lastly, at 'Yakiniku Wakashiya,' we offer our original brand beef 'Bisui
■ Background and Purpose of the Project
Since its establishment in 1959, Maruyuu Co., Ltd. has provided safe, high-quality meat to the local community while operating the directly managed yakiniku restaurant 'Yakiniku Maruyuu.' However, due to the impact of the COVID-19 pandemic, we were forced to close the yakiniku restaurant.
Afterward, we received many voices from local customers hoping for a reopening. Encouraged by those voices, we have decided to renew and open the yakiniku restaurant 'Yakiniku Wakashiya' with a new concept and store name on Wednesday, April 29, 2026. However, there is a need for capital investment to repair the plumbing equipment that deteriorated during the several years of closure and to replace the store signboard. Therefore, utilizing Campfire's platform, we are starting a crowdfunding campaign to raise investment funds and expand the recognition of the new concept yakiniku restaurant 'Yakiniku Wakashiya.'
■ Characteristics of 'Yakiniku Wakashiya'
The most popular yakiniku in Japan is charcoal-grilled yakiniku. However, meat grilled over charcoal is directly exposed to high temperatures, causing the cell membranes of the meat to break and much of the meat's umami components within the cells to leak out.
Therefore, at Wakashiya, by using an original special plate, the meat is not exposed to high temperatures but is heated from the inside at a relatively low temperature. By boiling it, the meat's original umami components are locked in and cooked, allowing you to enjoy a new, unprecedented deliciousness different from charcoal-grilled yakiniku.
Meat prepared with the boiling technique is thoroughly and carefully cooked to the inside, even if it looks rare and red on the outside, so you can enjoy it with peace of mind. It is perfect for those who prefer red, rare meat.
Also, while the meat itself is naturally delicious, offal such as liver and heart are prepared with a deliciousness that overturns conventional wisdom. Please enjoy a new yakiniku experience.
Lastly, at 'Yakiniku Wakashiya,' we offer our original brand beef 'Bisui