Win Prizes by Watching the Nakayama Kinnikun x Maruyanagi-kun Collaboration Video! "Muscle Day & Steamed Bean Day SNS Campaign" Launched

Key facts

  • Win Prizes by Watching the Nakayama Kinnikun x Maruyanagi-kun Collaboration Video! "Muscle Day & Steamed Bean Day SNS Campaign" Launched
  • Maruyanagi Oguraya Co., Ltd. is launching a social media campaign to celebrate "Muscle Day" on May 29 and "Steamed Bean Day" on June 4, featuring a collaboration with Nakayama Kinnikun. By following the official SNS, watching the video, and answering a quiz, 10 winners will be selected to receive a product assortment.
  • Source: PR Times
  • Date: May 29, 2026

Direct answer

Maruyanagi Oguraya Co., Ltd. is launching a social media campaign to celebrate "Muscle Day" on May 29 and "Steamed Bean Day" on June 4, featuring a collaboration with Nakayama Kinnikun. By following the official SNS, watching the video, and answering a quiz, 10 winners will be selected to receive a product assortment.

Citation
Win Prizes by Watching the Nakayama Kinnikun x Maruyanagi-kun Collaboration Video! "Muscle Day & Steamed Bean Day SNS Campaign" Launched (May 29, 2026), PR Times
Source
PR Times
Date
May 29, 2026
Maruyanagi Oguraya Co., Ltd. is launching a social media campaign to celebrate "Muscle Day" on May 29 and "Steamed Bean Day" on June 4, featuring a collaboration with Nakayama Kinnikun. By following the official SNS, watching the video, and answering a quiz, 10 winners will be selected to receive a product assortment.
businessNQ 53/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 29, 2026 at 09:10
  • 🔍 Collected: June 1, 2026 at 02:20 (65h 10m after Published)
  • 🤖 AI Analyzed: June 1, 2026 at 22:25 (20h 4m after Collected)
Maruyanagi Oguraya Co., Ltd. (Higashinada-ku, Kobe; President: Yuji Yanagimoto), a manufacturer of steamed beans, tsukudani, and boiled beans, is launching the "Muscle Day & Steamed Bean Day SNS Campaign" on its official Instagram and X accounts to coincide with "Muscle Day" on May 29 and "Steamed Bean Day" on June 4. Participants can enter by following the official Maruyanagi SNS, watching the collaboration video featuring Nakayama Kinnikun and Maruyanagi-kun, and answering a quiz. A total of 10 winners (5 from X, 5 from Instagram) will receive a set of Maruyanagi products.

Campaign Overview:
- Period: May 29, 2026 (Fri) to June 4, 2026 (Thu) 23:59
- Prizes: Maruyanagi product assortment (10 winners total)
- How to enter: Follow the official account, watch the collaboration video, and comment the answer to the quiz on the campaign post.
- Quiz: "How many times does Kinnikun say 'Power!' in the video?" (A: 1, B: 3, C: 5)

Nakayama Kinnikun, who served as the Steamed Soybean PR Ambassador for two consecutive years, is serving as the "Steamed Soybean & Steamed Barley PR Ambassador" for 2026. The video features him singing along with the company mascot, Maruyanagi-kun.

FAQ

Is a similar steamed bean campaign effective in Taiwan?

Yes, given the high health consciousness in Taiwan and the popularity of bean-based products, influencer-led awareness campaigns are highly effective.

What are the key facts in this article?

Maruyanagi Oguraya Co., Ltd. is launching a social media campaign to celebrate "Muscle Day" on May 29 and "Steamed Bean Day" on June 4, featuring a collaboration with Nakayama Kinnikun. By following the official SNS, watching the video, and answering a quiz, 10 winners will be selected to receive a product assortment.

What is the direct answer?

Maruyanagi Oguraya Co., Ltd. is launching a social media campaign to celebrate "Muscle Day" on May 29 and "Steamed Bean Day" on June 4, featuring a collaboration with Nakayama Kinnikun. By following the official SNS, watching the video, and answering a quiz, 10 winners will be selected to receive a product assortment.

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