What milestone did Maruyanagi's Delicious Steamed Beans series achieve on March 30, 2026?

On March 30, 2026, Maruyanagi's Delicious Steamed Beans series surpassed 300 million cumulative units in shipments, marking a major milestone for the brand.

Which company launched a special website to celebrate 300 million units of Delicious Steamed Beans shipped?

Maruyanagi Kokuraya Co., Ltd. of Higashinada-ku, Kobe, launched a special website on March 30, 2026, to celebrate shipping 300 million units of Delicious Steamed Beans.

Who is the president of Maruyanagi Kokuraya Co., Ltd. and what brand does the company develop?

Yuji Yanagimoto is president of Maruyanagi Kokuraya Co., Ltd., which develops the Maruyanagi brand of steamed beans, tsukudani, and simmered beans.

What products are included in the Delicious Steamed Beans series offered by Maruyanagi?

The Delicious Steamed Beans series includes Steamed Soybeans, Steamed Black Beans, and Steamed Salad Beans, along with large-capacity versions of Steamed Soybeans and Steamed Salad Beans.

What significant awards and recognitions has the Delicious Steamed Beans series received since 2009?

The Steamed Soybeans product received the Monde Selection Gold Award in 2009, and both Steamed Soybeans and Steamed Black Beans won it for four consecutive years through 2011.

March 30: 'Delicious Steamed Beans' Shipments Surpass 300 Million Units! Thank You for 300 Million! Special Website Launched

Published Mar 30, 2026 8:39 PM ・ Updated Jun 17, 2026 9:05 AM ・ 9 min read ・ Source: PR TIMES

Maruyanagi Kokuraya Co., Ltd. has launched a special website to commemorate its 'Delicious Steamed Beans' series reaching 300 million units shipped. The site features event information, consumer campaigns, and celebratory messages from customers.

Maruyanagi Kokuraya Co., Ltd. (Higashinada-ku, Kobe; President: Yuji Yanagimoto), which develops the Maruyanagi brand of steamed beans, tsukudani, and simmered beans, has launched a 'Thank You for 300 Million Delicious Steamed Beans! Special Website' on its corporate site to commemorate the cumulative shipments of its 'Delicious Steamed Beans' series surpassing 300 million units on Monday, March 30, 2026. The site features information on upcoming events, consumer campaigns, and social media campaigns, as well as congratulatory messages sent by friends of the official Maruyanagi LINE account who regularly enjoy Maruyanagi's delicious steamed beans.

Special Website Overview - Launch Date: Monday, March 30, 2026 - Main Content: - Special movie featuring Steamed Soybean PR Ambassador 'Nakayama Kinnikun' - Consumer campaign information - Real-world event information - Social media campaign information - Congratulatory messages from customers - History of the steamed bean series - URL: https://www.maruyanagi.co.jp/mushimame/three-hundred-million/

Target Products - Delicious Steamed Beans series (Steamed Soybeans, Steamed Black Beans, Steamed Salad Beans) - Large-capacity Steamed Beans series (Steamed Soybeans, Steamed Salad Beans)

History of the Delicious Steamed Beans Series - Jan 2004: Maruyanagi sells Japan's first 'Steamed Soybeans'; Dec: Steamed Black Beans released - 2008: ISO9001 certification acquired - 2009: 'Steamed Soybeans' receives Monde Selection Gold Award - Sep 2010: Steamed Salad Beans released - 2011: Steamed Soybeans and Steamed Black Beans receive Monde Selection Gold Award (4th consecutive year) - 2012: June 4th established as 'Steamed Bean Day' - Jun 2012: Special cultivation soybeans used for 'Steamed Soybeans' - 2013: ISO14001 certification acquired; 'Mainichi Daizu' (Everyday Soybean) support group activities begin - 2015: 'Steamed Soybeans' listed in the Standard Tables of Food Composition in Japan (7th revision); sales of organic ingredient products begin under the 'Daizu Days' brand - 2016: Jan: Traceability system launched; Apr: Foods with Function Claims status acquired for three products (Steamed Soybeans, Steamed Black Beans, Steamed Salad Beans), Organic JAS certification acquired; Dec: Certified as 'Doctor-Verified Product' based on 'AskDoctors Evaluation Service' recommendation - 2017: Steamed Bean PROJECT activities begin; export of overseas products begins - 2018: FSSC22000 certification acquired; overseas product series expanded - Jun 2018: Series total exceeds 127 million packs (achieving one pack per person in Japan) - 2019: 15th anniversary of launch; steamed bean market surpasses boiled bean market - 2022: 'Steamed Soybean Plaza' opened - 2023: Steamed Soybean Plaza renewed as 'Steamed Soybean Town' - 2024: 20th anniversary of Steamed Soybeans; Nakayama Kinnikun appointed Steamed Soybean PR Ambassador; 'Large-capacity Steamed Salad Beans' released - 2025: 'Future Rice Balls' using steamed soybeans exhibited at the Osaka-Kansai Expo 'Osaka Healthcare Pavilion'; achieved 99% recommendation rate from 'AskDoctors'; 'Large-capacity Steamed Soybeans' released - 2026: 'Delicious Steamed Beans' series surpasses 300 million units

Special Movie Featuring Steamed Soybean & Steamed Mochi Barley PR Ambassador 'Nakayama Kinnikun' Having served as the Steamed Soybean PR Ambassador for two consecutive years in 2024 and 2025, Nakayama Kinnikun is back in 2026 with even more power as the 'Steamed Soybean & Steamed Mochi Barley PR Ambassador.' We are currently airing a video titled 'Steamed Soybeans x Nakayama Kinnikun x Maruyanagi-kun' that conveys the appeal of 'Steamed Soybeans'—a way to easily and deliciously consume high-quality protein—to consumers. In this video, Nakayama Kinnikun appears alongside our company character, 'Maruyanagi-kun,' and they sing the phrase 'Ma~ruyanagi no Steamed Soybeans~♪' in unison, resulting in an impressive video that sticks in your head once you hear it. - Maruyanagi CM: Maruyanagi-kun Has Arrived! Edition - Video URL: https://youtu.be/wQWwC18-F8A

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Source: PR TIMES
Category: campaign

March 30: 'Delicious Steamed Beans' Shipments Surpass 300 Million Units! Thank You for 300 Million! Special Website Launched

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