Commemorating 300 Million Servings of the "Delicious Steamed Beans" Series! Launch of the "Steamed Beans x Muscle Roulette SNS Campaign"
Maruyanagi Oguraya is launching the "Steamed Beans x Muscle Roulette" SNS campaign to celebrate exceeding 300 million servings of its "Delicious Steamed Beans" series. 10 winners will be randomly selected to receive an original Kinnikun Nakayama QUO card.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 17:52
- 🔍 Collected: April 3, 2026 at 09:02
- 🤖 AI Analyzed: April 18, 2026 at 00:29 (351h 27m after Collected)
Maruyanagi Oguraya Co., Ltd. (Higashinada-ku, Kobe City, President: Yuji Yanagimoto), a manufacturer of steamed beans, tsukudani (simmered seafood/meat), and simmered beans, will launch the "Steamed Beans x Muscle Roulette SNS Campaign" on its official Maruyanagi Instagram and X accounts starting Friday, April 3rd, to celebrate exceeding 300 million servings sold of its "Delicious Steamed Beans" series. To enter this campaign, participants must follow the official Maruyanagi SNS accounts, watch the campaign short video, take a screenshot, and post it with the designated hashtag. A total of 10 winners, 5 on X and 5 on Instagram, will be randomly selected to receive an original Kinnikun Nakayama QUO card worth 1000 yen.
## Campaign Overview
**"Steamed Beans x Muscle Roulette Campaign"**
■ Campaign Period
**Friday, April 3, 2026 – Tuesday, April 7, 2026, 23:59**
■ Campaign Prizes
Original Kinnikun Nakayama QUO Card (1000 yen value)
*(The card design is an example. The actual product may differ.)*
■ How to Enter
1. Follow Maruyanagi's official SNS accounts.
2. Watch the "Steamed Beans for Muscle Roulette" short video and take a screenshot.
3. Attach the screenshot image and post with the hashtag "#蒸し豆で筋肉ルーレット" (#SteamedBeansForMuscleRoulette).
【X】@mushimame
【Instagram】@maruyanagi_official
Winners will be notified via Direct Message (DM).
## Video Overview & How to Participate
The campaign video features a "Super High-Speed Roulette" with rapidly changing images. The roulette includes 39 types of content, ranging from steamed bean-related topics to muscle-themed jokes. PR Ambassador Kinnikun Nakayama will energetically introduce your daily fortune.
■ How to Play & Participate
**1. Capture at the Right Timing:**
Use your smartphone's screenshot function at the moment you deem "just right" on the fast-spinning roulette to capture the image.
**2. The Result Becomes Your Fortune:**
The content shown in the picture will be your fortune for the day.
**3. Post on Social Media and Share!**
The captured image will be saved to your smartphone's library. By posting it on social media with the hashtag "#蒸し豆で筋肉ルーレット" (#SteamedBeansForMuscleRoulette), your entry will be complete. Please share what your daily fortune turned out to be!
## (Reference) "Delicious Steamed Beans" Series Exceeds 300 Million Servings Sold
The "Delicious Steamed Beans" series, launched by Maruyanagi in 2004, surpassed a cumulative total of 300 million servings sold as of March 30, 2026. To express gratitude to everyone who has supported us, Maruyanagi will implement various steamed bean-related projects throughout 2026. As part of this initiative, a special website, "Thank You for 300 Million Servings of Delicious Steamed Beans!", has been launched on the company's corporate website. The special site features a special movie starring Kinnikun Nakayama, the PR ambassador for steamed soybeans, along with customer congratulatory messages, the history of the steamed bean series, and event information.
■ "Thank You for 300 Million Servings of Delicious Steamed Beans!" Special Website
URL: https://www.maruyanagi.co.jp/mushimame/three-hundred-million/
## About Maruyanagi Oguraya
With the main theme "Passing on the wonder of traditional ingredients to the next generation," Maruyanagi Oguraya believes that traditional ingredients such as kelp, beans, barley, and root vegetables, which have been eaten in Japan for a long time, are essential for modern diets. The company strives to manufacture and sell products that meet the needs of the present and future, and to convey their greatness.
**[Company Profile]**
Company Name: Maruyanagi Oguraya Co., Ltd.
Headquarters Location: 4-9-21 Mikagezuka-cho, Higashinada-ku, Kobe City
Representative Director and President: Yuji Yanagimoto
Business Description: Manufacturing and sales of steamed beans, tsukudani, and simmered beans
Established: December 26, 1951
HP: https://www.maruyanagi.co.jp/
## Campaign Overview
**"Steamed Beans x Muscle Roulette Campaign"**
■ Campaign Period
**Friday, April 3, 2026 – Tuesday, April 7, 2026, 23:59**
■ Campaign Prizes
Original Kinnikun Nakayama QUO Card (1000 yen value)
*(The card design is an example. The actual product may differ.)*
■ How to Enter
1. Follow Maruyanagi's official SNS accounts.
2. Watch the "Steamed Beans for Muscle Roulette" short video and take a screenshot.
3. Attach the screenshot image and post with the hashtag "#蒸し豆で筋肉ルーレット" (#SteamedBeansForMuscleRoulette).
【X】@mushimame
【Instagram】@maruyanagi_official
Winners will be notified via Direct Message (DM).
## Video Overview & How to Participate
The campaign video features a "Super High-Speed Roulette" with rapidly changing images. The roulette includes 39 types of content, ranging from steamed bean-related topics to muscle-themed jokes. PR Ambassador Kinnikun Nakayama will energetically introduce your daily fortune.
■ How to Play & Participate
**1. Capture at the Right Timing:**
Use your smartphone's screenshot function at the moment you deem "just right" on the fast-spinning roulette to capture the image.
**2. The Result Becomes Your Fortune:**
The content shown in the picture will be your fortune for the day.
**3. Post on Social Media and Share!**
The captured image will be saved to your smartphone's library. By posting it on social media with the hashtag "#蒸し豆で筋肉ルーレット" (#SteamedBeansForMuscleRoulette), your entry will be complete. Please share what your daily fortune turned out to be!
## (Reference) "Delicious Steamed Beans" Series Exceeds 300 Million Servings Sold
The "Delicious Steamed Beans" series, launched by Maruyanagi in 2004, surpassed a cumulative total of 300 million servings sold as of March 30, 2026. To express gratitude to everyone who has supported us, Maruyanagi will implement various steamed bean-related projects throughout 2026. As part of this initiative, a special website, "Thank You for 300 Million Servings of Delicious Steamed Beans!", has been launched on the company's corporate website. The special site features a special movie starring Kinnikun Nakayama, the PR ambassador for steamed soybeans, along with customer congratulatory messages, the history of the steamed bean series, and event information.
■ "Thank You for 300 Million Servings of Delicious Steamed Beans!" Special Website
URL: https://www.maruyanagi.co.jp/mushimame/three-hundred-million/
## About Maruyanagi Oguraya
With the main theme "Passing on the wonder of traditional ingredients to the next generation," Maruyanagi Oguraya believes that traditional ingredients such as kelp, beans, barley, and root vegetables, which have been eaten in Japan for a long time, are essential for modern diets. The company strives to manufacture and sell products that meet the needs of the present and future, and to convey their greatness.
**[Company Profile]**
Company Name: Maruyanagi Oguraya Co., Ltd.
Headquarters Location: 4-9-21 Mikagezuka-cho, Higashinada-ku, Kobe City
Representative Director and President: Yuji Yanagimoto
Business Description: Manufacturing and sales of steamed beans, tsukudani, and simmered beans
Established: December 26, 1951
HP: https://www.maruyanagi.co.jp/
FAQ
What is the "Steamed Beans x Muscle Roulette SNS Campaign"?
Maruyanagi Oguraya is holding an SNS campaign to commemorate exceeding 300 million servings sold of its "Delicious Steamed Beans" series. Participants can win an original Kinnikun Nakayama QUO card by watching a video and posting a screenshot.
What are the campaign dates?
The campaign runs from Friday, April 3, 2026, to Tuesday, April 7, 2026, at 23:59.
What are the prizes?
10 winners will receive a 1000 yen original QUO card featuring Kinnikun Nakayama.