Celebrating 300 Million Servings of the 'Delicious Steamed Beans' Series! Launching the 'Steamed Beans x Muscle Roulette SNS Campaign'
Maruyanagi Oguaraya launches an SNS campaign on X and Instagram from April 3-7, 2026, to celebrate 300 million sales of their steamed beans. Participants can win an exclusive Nakayama Kinnikun QUO card.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 17:52
- 🔍 Collected: April 3, 2026 at 09:02
- 🤖 AI Analyzed: April 21, 2026 at 05:22 (428h 20m after Collected)
Maruyanagi Oguaraya Co., Ltd. (Higashinada-ku, Kobe City; Representative Director and President: Yuji Yanagimoto), a maker of steamed beans, tsukudani, and boiled beans, will hold a 'Steamed Beans x Muscle Roulette SNS Campaign' on Maruyanagi's official Instagram and X from Friday, April 3, to commemorate the 'Delicious Steamed Beans' series surpassing 300 million servings. You can apply for this campaign by following Maruyanagi's official SNS, watching the short video for the campaign, taking a screenshot, and posting it with the applicable hashtag. A total of 10 people (5 on X and 5 on Instagram) will be selected by lottery to receive a 1,000 yen original QUO card featuring Nakayama Kinnikun.
Campaign Overview
'Steamed Beans x Muscle Roulette Campaign'
■ Campaign Period
Friday, April 3, 2026 to Tuesday, April 7, 2026 at 23:59
■ Campaign Prize
Nakayama Kinnikun original QUO card worth 1,000 yen
*The card design is just an example. It may differ from the actual product.
■ How to Apply
1. Follow Maruyanagi's official SNS accounts.
2. Watch the 'Steamed Beans Muscle Roulette' short video and take a screenshot.
3. Attach the screenshot image and post it with the tag '#Steamed Beans Muscle Roulette'.
[X] @mushimame
[Instagram] @maruyanagi_official
Winners will be announced via DM.
Video Overview & How to Participate
The video for this campaign is a 'super high-speed roulette' where images switch rapidly. There are 39 types of roulette contents, ranging from steamed bean-related topics to muscle jokes. PR Ambassador Nakayama Kinnikun introduces the fortune of the day with a good tempo.
■ How to Play and Participate
1. Time your shot:
Using your smartphone's screenshot function, capture the image at the exact 'This is it!' moment of the high-speed spinning roulette.
Campaign Overview
'Steamed Beans x Muscle Roulette Campaign'
■ Campaign Period
Friday, April 3, 2026 to Tuesday, April 7, 2026 at 23:59
■ Campaign Prize
Nakayama Kinnikun original QUO card worth 1,000 yen
*The card design is just an example. It may differ from the actual product.
■ How to Apply
1. Follow Maruyanagi's official SNS accounts.
2. Watch the 'Steamed Beans Muscle Roulette' short video and take a screenshot.
3. Attach the screenshot image and post it with the tag '#Steamed Beans Muscle Roulette'.
[X] @mushimame
[Instagram] @maruyanagi_official
Winners will be announced via DM.
Video Overview & How to Participate
The video for this campaign is a 'super high-speed roulette' where images switch rapidly. There are 39 types of roulette contents, ranging from steamed bean-related topics to muscle jokes. PR Ambassador Nakayama Kinnikun introduces the fortune of the day with a good tempo.
■ How to Play and Participate
1. Time your shot:
Using your smartphone's screenshot function, capture the image at the exact 'This is it!' moment of the high-speed spinning roulette.