March 30: 'Oishii Mushimame' (Delicious Steamed Beans) Series Surpasses 300 Million Units Shipped! Special Commemorative Website Launched

Maruyanagi Kokuraya Co., Ltd. (Higashinada-ku, Kobe; President: Yuji Yanagimoto), a company known for its Maruyanagi brand of steamed beans, tsukudani, and simmered beans, has launched a 'Thank You for 300 Million Units! Oishii Mushimame Special Website' on its corporate site to commemorate the milestone of surpassing 300 million units shipped in the 'Oishii Mushimame' series as of Monday, March 30, 2026. The site features information on upcoming events, consumer campaigns, and social media campaigns, as well as congratulatory messages from friends of the official Maruyanagi LINE account who regularly enjoy our delicious steamed beans.

Special Website Overview

• Launch Date: Monday, March 30, 2026
• Main Content:
  • Special movie featuring Steamed Soybean PR Ambassador 'Nakayama Kinnikun'
  • Consumer campaign information
  • Real-world event information
  • Social media campaign information
  • Congratulatory messages from customers
  • History of the steamed bean series
• URL: https://www.maruyanagi.co.jp/mushimame/three-hundred-million/

Target Products

● Oishii Mushimame Series (Steamed Soybeans, Steamed Black Beans, Steamed Salad Beans)

● Large-Capacity Steamed Bean Series (Steamed Soybeans, Steamed Salad Beans)

History of the Oishii Mushimame Series

The series has evolved since its inception in 2004, achieving numerous milestones including ISO certifications, Monde Selection Gold Awards, and the establishment of 'Steamed Bean Day' on June 4th. In 2026, it reached the 300 million unit milestone.

Special Movie Featuring PR Ambassador 'Nakayama Kinnikun'

After serving as the Steamed Soybean PR Ambassador for two consecutive years (2024-2025), Nakayama Kinnikun has returned in 2026 with an expanded role as the 'Steamed Soybean & Steamed Mochi-Mugi (Barley) PR Ambassador.' A new video featuring Nakayama Kinnikun and our mascot 'Maruyanagi-kun' is now available, showcasing the appeal of our steamed beans in a catchy, memorable performance.

■ Maruyanagi CM: Maruyanagi-kun Has Arrived! Edition
Video URL: https://youtu.be/wQWwC18-F8A

About Maruyanagi Kokuraya

With the main theme of 'Passing the excellence of traditional ingredients to the next generation,' we believe that traditional Japanese ingredients such as kelp, beans, grains like mochi-mugi, and root vegetables are essential for modern diets. We manufacture and sell products that meet current and future needs while promoting their benefits.

【Company Overview】
Company Name: Maruyanagi Kokuraya Co., Ltd.
Headquarters: 4-9-21 Mikagezuka-cho, Higashinada-ku, Kobe
President: Yuji Yanagimoto
Business: Manufacturing and sales of steamed beans, tsukudani, and simmered beans
Founded: December 26, 1951
Website: https://www.maruyanagi.co.jp/