Marutomo Wins Excellence Award in OOH/Media Advertising Category at 45th Ehime Advertising Awards!
Marutomo's large-scale sampling project for the 10th anniversary of 'Pure-bushi' at Hankyu Umeda Station has won an Excellence Award at the 45th Ehime Advertising Awards.
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- 📰 Published: April 6, 2026 at 19:00
- 🔍 Collected: April 6, 2026 at 10:31
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Marutomo Co., Ltd. (President: Hitomi Myozeki, Headquarters: Iyo City, Ehime Prefecture), which contributes to the development of health and food culture through dried bonito flakes, dashi, and marine resources, is pleased to announce that its "Pure-bushi® 10th Anniversary Thank You Umeda Station Sampling Project," which distributed free samples of "Pure-bushi® 25-micron soft shavings 1.2g x 12 bags," has won the Excellence Award in the OOH / Media Advertising category at the 45th Ehime Advertising Awards.
The Ehime Advertising Awards are held annually to improve production skills in the local advertising industry. The 45th edition targeted advertisements released in 2025 across newspapers, TV, radio, print, and the internet. There were 147 entries across 7 categories, which were judged by executives of the Ehime Advertising Association, local university professors, and others based on criteria such as expressiveness, regionality, and usefulness to consumers. A total of 21 entries were selected for the Grand Prize and Excellence Awards.
This project was carried out as an appreciation event for the 10th anniversary of Marutomo's flagship product "Pure-bushi®," featuring free sampling at Hankyu Umeda Station (from June 26 to 28, 2025). A booth themed in red, the brand color of Marutomo and "Pure-bushi®," was set up. The project was highly evaluated for handing out products to approximately 30,000 people over 3 days, using the space inside Hankyu Umeda Station as a large medium centered on OOH, and creating a point of contact between consumers and Marutomo. *OOH stands for Out Of Home, a general term for all advertising media that consumers come into contact with outside their homes.
Since its founding in 1918, Marutomo has continued to refine the appeal of dried bonito flakes for over 100 years. "Pure-bushi®" is the ultimate masterpiece of dried bonito flakes, generously poured with the technology possessed by Marutomo, an advanced, long-established company. "Pure-bushi®" highly fragrantly and gorgeously colors daily dining tables and important seasonal events. Celebrating its 10th anniversary since launch, "Pure-bushi®" will continue to enrich and add a premium touch to everyone's dietary life.
State of the event (1)
State of the event (2)
Marutomo Co., Ltd. https://www.marutomo.co.jp/
"Pure-bushi®" brand site ...
The Ehime Advertising Awards are held annually to improve production skills in the local advertising industry. The 45th edition targeted advertisements released in 2025 across newspapers, TV, radio, print, and the internet. There were 147 entries across 7 categories, which were judged by executives of the Ehime Advertising Association, local university professors, and others based on criteria such as expressiveness, regionality, and usefulness to consumers. A total of 21 entries were selected for the Grand Prize and Excellence Awards.
This project was carried out as an appreciation event for the 10th anniversary of Marutomo's flagship product "Pure-bushi®," featuring free sampling at Hankyu Umeda Station (from June 26 to 28, 2025). A booth themed in red, the brand color of Marutomo and "Pure-bushi®," was set up. The project was highly evaluated for handing out products to approximately 30,000 people over 3 days, using the space inside Hankyu Umeda Station as a large medium centered on OOH, and creating a point of contact between consumers and Marutomo. *OOH stands for Out Of Home, a general term for all advertising media that consumers come into contact with outside their homes.
Since its founding in 1918, Marutomo has continued to refine the appeal of dried bonito flakes for over 100 years. "Pure-bushi®" is the ultimate masterpiece of dried bonito flakes, generously poured with the technology possessed by Marutomo, an advanced, long-established company. "Pure-bushi®" highly fragrantly and gorgeously colors daily dining tables and important seasonal events. Celebrating its 10th anniversary since launch, "Pure-bushi®" will continue to enrich and add a premium touch to everyone's dietary life.
State of the event (1)
State of the event (2)
Marutomo Co., Ltd. https://www.marutomo.co.jp/
"Pure-bushi®" brand site ...