[Mt. Fuji Foothills] Solving Tourist Convenience and Regional Burdens Simultaneously. Baggage Delivery Service "TEBURA FUJIYAMA" to Launch in April 2026.
Marusate Inc. will launch "TEBURA FUJIYAMA", a luggage delivery service in the Mt. Fuji area, starting April 2026. The service aims to improve convenience for tourists and reduce the burden on local private lodgings, acting as regional infrastructure to combat overtourism.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 21:32
- 🔍 Collected: April 11, 2026 at 00:24 (2h 51m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 04:13 (219h 49m after Collected)
Marusate Inc. (Fujiyoshida City, Yamanashi Prefecture, CEO: Toru Kayanuma, hereinafter "the Company"), which supports private lodging facilities in the Mt. Fuji foothills area, will begin offering the luggage delivery service 'TEBURA FUJIYAMA' from April 2026, with the aim of improving convenience for guests and reducing the burden on private lodging facilities.
It will serve as a "regional infrastructure" that not only allows tourists to travel "hands-free" but also contributes to alleviating local congestion and improving excursion mobility.
Service Background: Serious Regional Issues Growing Behind the Increase in Tourists
Currently, the Mt. Fuji foothills area is booming, with the number of guests recording an all-time high amid the recovery of tourism demand. The annual number of guests in Yamanashi Prefecture as a whole in 2025 reached 9.685 million, an increase of 201,000 from the previous year, recording the highest number since 2011 when the current statistical method was adopted (refer to Yamanashi Prefecture official announcement).
While the recovery in tourism demand is welcome, in some areas the concentration of tourists has caused congestion and inconvenience in mobility, affecting the lives of local residents, making overtourism a serious issue. In addition to a rush of tourists and the problem of littering at a spot in Fujikawaguchiko Town where visitors can see a "convenience store and Mt. Fuji" together, Fujiyoshida City made the agonizing decision to cancel the 2026 "Arakurayama Sengen Park Cherry Blossom Festival," a spring tradition that attracts 200,000 visitors annually, in order to protect the living environment of local residents.
The Company focused on the fact that "tourists are carrying large baggage while sightseeing" as one of the causes of this overtourism. Large luggage not only blocks sidewalks and causes congestion on public transportation, but also becomes a factor that concentrates tourists in specific locations due to mobility restrictions.
In addition, local private lodging operators have expressed their pressing concerns, saying, "There is a need for luggage storage before check-in, but we lack storage space and management resources, which puts pressure on our regular business." A conflict between the desire to convey the charm of the region and the desire to protect the lives of residents. In order to solve the issues that have become apparent on the ground in the region, the Company devised this service "TEBURA FUJIYAMA" as a "step we can take right now."
Three Values Provided by 'TEBURA FUJIYAMA'
It will serve as a "regional infrastructure" that not only allows tourists to travel "hands-free" but also contributes to alleviating local congestion and improving excursion mobility.
Service Background: Serious Regional Issues Growing Behind the Increase in Tourists
Currently, the Mt. Fuji foothills area is booming, with the number of guests recording an all-time high amid the recovery of tourism demand. The annual number of guests in Yamanashi Prefecture as a whole in 2025 reached 9.685 million, an increase of 201,000 from the previous year, recording the highest number since 2011 when the current statistical method was adopted (refer to Yamanashi Prefecture official announcement).
While the recovery in tourism demand is welcome, in some areas the concentration of tourists has caused congestion and inconvenience in mobility, affecting the lives of local residents, making overtourism a serious issue. In addition to a rush of tourists and the problem of littering at a spot in Fujikawaguchiko Town where visitors can see a "convenience store and Mt. Fuji" together, Fujiyoshida City made the agonizing decision to cancel the 2026 "Arakurayama Sengen Park Cherry Blossom Festival," a spring tradition that attracts 200,000 visitors annually, in order to protect the living environment of local residents.
The Company focused on the fact that "tourists are carrying large baggage while sightseeing" as one of the causes of this overtourism. Large luggage not only blocks sidewalks and causes congestion on public transportation, but also becomes a factor that concentrates tourists in specific locations due to mobility restrictions.
In addition, local private lodging operators have expressed their pressing concerns, saying, "There is a need for luggage storage before check-in, but we lack storage space and management resources, which puts pressure on our regular business." A conflict between the desire to convey the charm of the region and the desire to protect the lives of residents. In order to solve the issues that have become apparent on the ground in the region, the Company devised this service "TEBURA FUJIYAMA" as a "step we can take right now."
Three Values Provided by 'TEBURA FUJIYAMA'