『mawaru QUEST』 Released: Supporting everything from regional OTA collaboration to standalone implementation, realizing "Tourism DX that doesn't end with reservations"

MARUKU Corporation (Headquarters: Yamato-cho, Kamimashiki-gun, Kumamoto Prefecture; Representative Director: Mitsuyuki Koyama) has released "mawaru QUEST," a tourism DX service that utilizes LINE to integrate "circulation, experience, and relationship building."
In addition to advanced integration with regional OTAs, it also supports small starts with standalone implementation, providing a mechanism that leverages "reservations" as the entry point for tourism to drive local consumption, regional circulation, and repeat visits.

▼ 『mawaru QUEST』 Official Website

https://mawaru-quest.jp/

■ Background: Regional OTAs have been developed, but "beyond that" remains a challenge

With the development of regional OTAs, reservation flows for accommodation and experiences are becoming established.

However, regardless of the presence of regional OTAs, tourism policies still face challenges that are becoming evident in many local governments and DMOs, such as:

• Inability to track post-reservation behavior

• Weak spillover effects into local areas, such as shopping streets and restaurants

• Lack of explanatory materials for next fiscal year's initiatives

In other words, it's a state where "there are dots (reservations), but they haven't spread into lines (circulation) or areas (regional economy)."

■ Three Mechanisms to Transform "Visits" into "Relationships"

mawaru QUEST designs tourist behavior and integrates circulation, experiences, and data utilization to provide a mechanism that ensures tourism does not end with a "visit."

【① Quests (Experiential Circulation)】

By presenting experiential missions on LINE, tourists are naturally guided to shops, experiences, and tourist facilities, creating circulation within the region.

【② AI Recommendations】

Proposes "next recommendations" based on the duration of stay, promoting detours and new discoveries. This leads to an expansion of the tourism experience and increased satisfaction.

【③ Behavioral Data Analysis】

Accumulates data on circulation and stay duration within the city, which can be utilized as "objective evidence" to support the next fiscal year's tourism strategy.

■ An Ecosystem that "Completes" Tourism DX

mawaru QUEST advances tourism DX to the next stage by sharing roles with regional OTAs.

• Regional OTA: Generates visits (reservations, payments)

• mawaru QUEST: Creates experiences (circulation, consumption)

• LINE: Fosters relationships (continuous engagement)

• Data: Generates next tourism strategies (analysis)

It expands the tourism flow to "Reservation → Visit → Circulation → Data → Revisit."

■ Can be integrated with regional OTAs or introduced standalone

Depending on the regional situation, incremental introduction is possible, such as:

• Enhancing initiatives by collaborating with existing OTAs

• Demonstrating circulation initiatives before OTA introduction

• Starting small with mawaru QUEST alone

■ Future Developments

Going forward, we will strengthen collaboration with local governments, tourism associations, and DMOs to promote the nationwide expansion of "Tourism DX that doesn't end with reservations," creating regional circulation, consumption, and repeat visits.

■ To Local Governments, DMOs, and Tourism Associations considering introduction and utilization

We are accepting inquiries regarding service materials for "mawaru QUEST" and consultations on specific utilization methods.

▶ Click here for document requests and inquiries

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■ About MARUKU Corporation

Company Name: MARUKU Corporation

Headquarters: 53-2 Hamamachi, Yamato-cho, Kamimashiki-gun, Kumamoto Prefecture

TEL: 0967-72-9190

URL: https://maruku.biz/