MARUKU Releases 'mawaru QUEST' to Achieve 'Tourism DX That Doesn't End with a Reservation,' Supporting Everything from Regional OTA Integration to Standalone Implementation

MARUKU Co., Ltd. (Headquarters: Yamato-cho, Kamimashiki-gun, Kumamoto Prefecture; Representative Director: Mitsuyuki Koyama) has released "mawaru QUEST," a tourism DX service that utilizes LINE to integrate "circulation, experiences, and relationship building." It supports advanced integration with regional OTAs as well as small-scale standalone implementation, providing a mechanism to connect "reservations," the entry point of tourism, to regional consumption, circulation, and repeat visits.

▼ 'mawaru QUEST' Official Website

https://mawaru-quest.jp/

Background: Regional OTAs are in place, but the "next step" remains a challenge

With the establishment of regional OTAs, booking channels for accommodation and experiences are becoming well-organized.

However, regardless of the presence of regional OTAs, tourism policies still face challenges that are evident in many local governments and DMOs, such as:

・ Inability to track post-booking behavior

・ Weak ripple effect on local businesses like shopping streets and restaurants

・ Lack of explanatory materials for next year's policies

In other words, it's a state where there are "points (reservations), but they don't spread into lines (circulation) or surfaces (regional economy)."

Three mechanisms to transform "visits" into "relationships"

mawaru QUEST designs tourist behavior and integrates circulation, experiences, and data utilization to provide a mechanism that ensures tourism doesn't end with just a "visit."

【① Quest (Experiential Circulation)】

By presenting experiential missions on LINE, tourists are naturally guided to shops, experiences, and tourist facilities, creating circulation within the region.

【② AI Recommend】

Proposes "next recommendations" based on the stay situation, encouraging detours and new discoveries. This leads to a broader tourism experience and increased satisfaction.

【③ Behavioral Data Analysis】

Accumulates data on urban circulation and stay situations, which can be utilized as "objective evidence" to support next year's tourism strategy.

An ecosystem that "completes" tourism DX

mawaru QUEST evolves tourism DX to the next stage by dividing roles with regional OTAs.

・ Regional OTA: Generates visits (reservations, payments)

・ mawaru QUEST: Generates experiences (circulation, consumption)

・ LINE: Fosters relationships (continuous engagement)

・ Data: Generates next tourism strategy (analysis)

*A key feature is the ability to gradually build tourism DX regardless of the presence of regional OTAs.

It expands the flow of tourism to "Reservation → Visit → Circulation → Data → Repeat Visit."

Can be integrated with regional OTAs or implemented standalone

Depending on the regional situation, gradual implementation is possible, such as:

・ Enhancing measures by integrating with existing OTAs

・ Demonstrating circulation measures before OTA implementation

・ Starting small with mawaru QUEST alone

Future Development

Going forward, we will strengthen cooperation with local governments, tourism associations, and DMOs to promote the nationwide expansion of "Tourism DX that doesn't end with a reservation," which generates regional circulation, consumption, and repeat visits.

For local governments, DMOs, and tourism associations considering introduction/utilization

We are accepting inquiries regarding service materials for 'mawaru QUEST' and consultations on specific utilization methods.

▶ Click here for資料請求・お問い合わせはこちら (document requests/inquiries)

About MARUKU Co., Ltd.

Company Name: MARUKU Co., Ltd.

Headquarters: 53-2 Hamamachi, Yamato-cho, Kamimashiki-gun, Kumamoto Prefecture

TEL: 0967-72-9190

URL: https://maruku.biz/