[Kichijoji First Store] Praised by Matsuko! "Tsuki no Usagi", a 70-year-old specialty shop using traditional bean paste, grand opens on July 11, 2026!

MARU Co., Ltd. (Headquarters: Daikanyama-cho, Shibuya-ku, Tokyo; President: Yoshisa Nishino) will open Tsuki no Usagi Kichijoji store on July 11, 2026 (Sat) at 1F Rengakan Mall, 1-8-5 Kichijoji Honcho, Musashino-shi, Tokyo 180-0004.

'Tsuki no Usagi' is an Imagawayaki specialty store that has seen many customers visit since its opening at its pre-opening location, selling approximately 2,000 Imagawayaki per day.

With wait times sometimes reaching up to 90 minutes, it is popular among customers seeking freshly baked, fragrant Imagawayaki.

[The reason it's chosen by many customers is the balance between the bean paste and the dough]

'Tsuki no Usagi' Imagawayaki is a freshly baked Japanese sweet that emphasizes the balance between the bean paste and the dough.

Especially since the bean paste is the star, the bean paste used is from Kinoan, a long-established bean paste maker that was highly praised on TBS's "Matsuko's Unknown World."

We use 100% Hokkaido-grown azuki beans, focusing on flavor, aroma, and good texture, to create a bean paste with an elegant sweetness that brings out the original taste of the beans.

It is characterized by a deep flavor that allows you to fully appreciate the deliciousness of the ingredients, finished carefully in one of Japan's few direct-flame copper kettles.

[Commitment to Sugar]

The sugar used is "Onizarato." Onizarato is the highest grade among zarame sugars and has won the Monde Selection Gold Award for three consecutive years. Onizarato is a high-purity white zarame sugar, refined to 99.9% sucrose, by removing impurities and minerals to the limit from sucrose, the natural sweetness component stored in plants such as sugarcane and sugar beets.

As the refinement of sucrose, the component of sugar, is repeated, sucrose molecules bond together, resulting in larger sugar crystals. By using "Onizarato," a highly transparent, highest purity white zarame sugar refined to an average particle size of 3.7 mm, we pursue a refreshing sweetness that cannot be obtained with ordinary sugar.

No preservatives or artificial colors: safe and secure with additive-free manufacturing.

The sight of it being baked on-site allows customers to feel the charm of freshly baked goods, making it a place they want to stop by while shopping.

About Products Sold

"Tsubuan" (chunky red bean paste) and "Custard" will be sold as year-round products. The price for both is 230 yen (excluding tax).

Seasonal limited products such as sweet potato paste and chestnut paste are also planned to be sold depending on the season.

Since they can be purchased individually, they are easy to enjoy as a snack while shopping, as well as being a good choice for gifts for family or as small souvenirs.

Tsubuan: A classic product where you can enjoy the flavor and texture of azuki beans. 230 yen (excluding tax) Custard | A gentle and easy-to-eat sweet flavor. 230 yen (excluding tax)

Store Information

Store Name Asakusa Imagawayaki Tsuki no Usagi Kichijoji Store

Opening Date July 11, 2026 (Sat)

Location 1F Rengakan Mall, 1-8-5 Kichijoji Honcho, Musashino-shi, Tokyo 180-0004

Business Hours 10:30 AM - 8:00 PM

Products Handled Imagawayaki Year-round products

Tsubuan / Custard Each 230 yen (excluding tax)

Seasonal limited items also available

About the Brand

Asakusa Imagawayaki "Tsuki no Usagi" is an Imagawayaki specialty store that focuses on freshly baked deliciousness.

The brand concept is: "A moment of comforting Japanese sweetness."

Fluffy dough, carefully prepared bean paste, and a memorable brand mark.

A lucky "Gift of the Moon" - also suitable for gift-giving

"Tsuki no Usagi" is a lucky brand that views Imagawayaki as the "moon" and the rabbit as a symbol of "leap and good fortune."

As Imagawayaki with a leaping rabbit motif, it is well-received as a gift for loved ones. It is a Japanese sweet brand that values both a nostalgic familiarity and a cleanliness that makes it easy to choose in modern commercial facilities.

We are building a brand that is familiar and makes you want to choose it not only for everyday snacks but also as a souvenir for your family.

Company Profile

Company Name MARU Co., Ltd.

Location 7F Coletage Daikanyama, 2-5 Daikanyama-cho, Shibuya-ku, Tokyo

Business Activities Operation of restaurants, development of food brands

Brand Asakusa Imagawayaki Tsuki no Usagi

Official Website https://tsukinousagi.co/

Official Instagram https://www.instagram.com/tsuki_usagi_asakusa