[Nagoya's First Store] "Praised by Matsuko" Asakusa Imagawayaki "Tsuki no Usagi" Using 70-Year-Old Anko Opens Grandly at mozo Wonder City on July 7, 2026!

MARU Co., Ltd. will open the freshly baked imagawayaki specialty store "Tsuki no Usagi" on July 7, 2026 (Tue) on the 1st floor of mozo Wonder City, inside "mozo Food Marché".

"Tsuki no Usagi" is an imagawayaki specialty store that has welcomed many customers since its opening at its pre-opening store, selling approximately 2,000 imagawayaki per day.

On some days, customers may have to wait up to 90 minutes, and it is popular among customers seeking freshly baked imagawayaki.

This mozo Wonder City store is the first store in Nagoya to expand into the Tokai area in response to such demand.

[Reason for Being Chosen by Many Customers: Balance of Anko and Dough]

"Tsuki no Usagi" imagawayaki are freshly baked Japanese sweets that emphasize the balance between anko (bean paste) and dough.

The anko is made by a long-established anko producer that was featured on TBS's "Matsuko's Unknown World."

We use 100% Hokkaido-grown adzuki beans, focusing on flavor, aroma, and good texture, to create anko with a refined sweetness that brings out the original taste of the beans.

Carefully finished in a direct-flame copper kettle, it features a deep flavor that allows you to fully appreciate the deliciousness of the ingredients.

[Commitment to Sugar]

The sugar used is "Onizarato." Onizarato is the highest grade among granulated sugars and has won the Monde Selection Gold Award for three consecutive years. Onizarato is a high-purity white granulated sugar, refined to 99.9% sucrose, by removing impurities and minerals to the limit from sucrose, the natural sweetness component stored in plants such as sugarcane and sugar beets.

As the refinement of sucrose, the main component of sugar, is repeated, sucrose molecules bond together, resulting in larger sugar crystals. By using "Onizarato," a highly transparent, highest purity white granulated sugar refined to an average particle size of 3.7 mm for making anko, we pursue a refreshing sweetness that cannot be obtained with ordinary sugar.

No preservatives or artificial colors: additive-free manufacturing for safety and security.

At Tsuki no Usagi, we generously add anko and bake each one carefully.

The sight of them being baked on-site allows customers to feel the charm of freshly baked goods, making it a place they want to stop by during their shopping.

Freshly Baked Japanese Sweets Appear at mozo Wonder City

mozo Wonder City, where the store will open, is a large commercial facility visited by many customers, including families, for shopping, dining, and holiday outings.

At "Tsuki no Usagi," we aim to create a store that will be familiar to local customers as a freshly baked Japanese sweet that can be easily enjoyed during shopping breaks.

Freshly baked imagawayaki are not only a snack that can be easily enjoyed on the spot but also an easy-to-choose item for gifts for family members or as small souvenirs.

At the mozo Wonder City store, we will continue to provide Japanese sweets that fit into the daily lives of local customers through the taste of freshly baked goods.

About Products for Sale

At the mozo Wonder City store, we will sell "Tsubuan" (chunky red bean paste) and "Custard" as imagawayaki that are available year-round. The price for both is 230 yen (excluding tax).

Limited-edition products are also planned to be sold depending on the season.

Since they can be purchased one at a time, they are easy to enjoy as a snack while shopping, or as a gift for family or a small souvenir.

Tsubuan: A classic product where you can enjoy the flavor and texture of adzuki beans. 230 yen (excluding tax) Custard | A gentle sweetness that is easy to eat. 230 yen (excluding tax)

Store Information

Store Name Asakusa Imagawayaki Tsuki no Usagi mozo Wonder City Store

Opening Date July 7, 2026 (Tue)

Location 1st Floor, mozo Wonder City, "mozo Food Marché", 40 Fukanomachi, Nishi Ward, Nagoya City, Aichi Prefecture

Business Hours Subject to facility business hours

Products Handled Imagawayaki Year-round products

Tsubuan / Custard Each 230 yen (excluding tax)

Seasonal limited editions also available

About the Brand

Asakusa Imagawayaki "Tsuki no Usagi" is a specialty store for imagawayaki that focuses on freshly baked deliciousness.

The brand concept is: "A moment of comforting Japanese sweetness."

Fluffy dough, carefully prepared anko, and an impressive brand mark.

"Moon Gift" - also suitable for gift-giving

"Tsuki no Usagi" is an auspicious brand that views imagawayaki as the "moon" and the rabbit as a symbol of "leap forward and good luck."

As imagawayaki featuring a leaping rabbit motif, it is well-received as a gift for loved ones. It is a Japanese sweet brand that values both traditional familiarity and the cleanliness that makes it easy to choose in modern commercial facilities.

We are working to create a brand that is familiar and appealing, not only as an everyday snack but also as a gift for family.

Company Profile

Company Name MARU Co., Ltd.

Location Koretas Daikanyama 7F, 2-5 Daikanyamacho, Shibuya-ku, Tokyo

Business Activities Operation of restaurants, development of food brands

Brand Asakusa Imagawayaki Tsuki no Usagi

Official Website https://tsukinousagi.co/

Official Instagram https://www.instagram.com/tsuki_usagi_asakusa