Ultimate Red Bean Paste 'Tsuki no Usagi' Arrives in Niigata! Grand Opening at Aeon Mall Niigata Kameda on June 1

Tsuki no Usagi, an Asakusa-style Imagawayaki shop, will open its first Niigata location at Aeon Mall Niigata Kameda on June 1, 2026. The shop is renowned for its red bean paste made in traditional open-fire copper kettles and its signature egg-free dough.
新製品NQ 91/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 25, 2026 at 18:10
  • 🔍 Collected: May 25, 2026 at 09:31
  • 🤖 AI Analyzed: May 25, 2026 at 10:23 (51 min after Collected)
Feature 1: The 'Ultimate' Red Bean Paste

Tsuki no Usagi's red bean paste is highly acclaimed, famously featured on the TBS program 'Matsuko no Shiranai Sekai'.

Cooked in traditional open-fire copper kettles, the process maximizes the natural flavor of premium Hokkaido Tokachi adzuki beans. The beans are chosen for their thin skin and aromatic quality.

No preservatives or artificial coloring are used. The paste is sweetened with high-purity 'Onizara' sugar—a winner of the Monde Selection Gold Award for three consecutive years—ensuring a refined, refreshing sweetness without any unpleasant aftertaste.

Feature 2: The 'Miracle' Egg-Free Dough

Made with rich, high-quality domestic wheat, the dough is crafted without the use of eggs, ensuring it is safe for those with egg allergies. After 12 iterations, the recipe achieves a 'fluffy' and 'moist' texture that remains delicious even after cooling.

An Auspicious Gift: 'Moon Offerings'

Inspired by the moon and the rabbit (a symbol of success and rising fortune), the products are popular as gifts.

Menu Highlights:
- Sweet Red Bean (Classic)
- Custard (Classic)
- Cherry Blossom Bean Paste (Seasonal Spring)
- Curry (Collaboration with a popular Niigata store)

Store Details:
Name: Asakusa Imagawayaki Tsuki no Usagi, Aeon Mall Niigata Kameda Store
Opening Date: June 1, 2026 (Mon)
Location: Aeon Mall Niigata Kameda (1-1-1 Shimohayadōriyanagida, Kōnan-ku, Niigata City, Niigata)
Adjacent to Candyapple

FAQ

浅草今川焼き「月のうさぎ」のイオンモール新潟亀田インター店のオープン日はいつですか?

2026年6月1日(月)です。

「月のうさぎ」のあんこに特徴はありますか?

創業70年の製餡技術を活かし、直火銅釜で炊き上げた北海道十勝産最高級小豆を使用しています。保存料・着色料不使用で、甘味には最高ランクの「鬼ザラ糖」を使用しています。

今川焼きの生地に卵は使われていますか?

卵アレルギーの方にも配慮し、卵を一切使用していません。

どのようなメニューがありますか?

定番の粒あん、カスタードのほか、春季限定の桜あん、新潟の人気カレー店とのコラボ商品などがあります。

店舗はどこにありますか?

イオンモール新潟亀田インター店(新潟県新潟市江南区下早通柳田1丁目1−1)内にあり、Candyappleと併設されています。