Asakusa Imagawa-yaki Specialty Shop 'Tsuki no Usagi' Debuts in Niigata on June 1, 2026
Key facts
- Asakusa Imagawa-yaki Specialty Shop 'Tsuki no Usagi' Debuts in Niigata on June 1, 2026
- MARU Co., Ltd. is opening its Asakusa Imagawa-yaki specialty shop, 'Tsuki no Usagi,' at AEON MALL Niigata Kameda Inter on June 1, 2026. The shop is known for its red bean paste featured on TBS media.
- Source: PR Times
- Date: May 20, 2026
Direct answer
MARU Co., Ltd. is opening its Asakusa Imagawa-yaki specialty shop, 'Tsuki no Usagi,' at AEON MALL Niigata Kameda Inter on June 1, 2026. The shop is known for its red bean paste featured on TBS media.
- Citation
- Asakusa Imagawa-yaki Specialty Shop 'Tsuki no Usagi' Debuts in Niigata on June 1, 2026 (May 20, 2026), PR Times
- Source
- PR Times
- Date
- May 20, 2026
MARU Co., Ltd. is opening its Asakusa Imagawa-yaki specialty shop, 'Tsuki no Usagi,' at AEON MALL Niigata Kameda Inter on June 1, 2026. The shop is known for its red bean paste featured on TBS media.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 18:10
- 🔍 Collected: May 20, 2026 at 09:31
- 🤖 AI Analyzed: May 20, 2026 at 10:17 (46 min after Collected)
## Debut in Niigata: Asakusa Imagawa-yaki Specialty Shop 'Tsuki no Usagi'
'Tsuki no Usagi' will make its first foray into Niigata at AEON MALL Niigata Kameda Inter on June 1, 2026.
'Tsuki no Usagi' is a shop specializing in freshly baked Imagawa-yaki from Asakusa. Its pre-existing locations have seen high popularity, selling over 2,000 units daily. With this new expansion into Niigata, the company aims to create a store experience that appeals to a wide range of generations.
### Commitment to Ingredients
- Red Bean Paste: Uses the paste featured on the TBS program 'Matsuko's Unknown World.' Crafted from 100% Hokkaido adzuki beans cooked in direct-fire copper pots, highlighting a refined, natural sweetness.
- Sugar: Uses top-tier 'Oni-zara' sugar. Refined to 99.9% sucrose, it pursues a crisp, clean sweetness.
- Dough: Developed without eggs to accommodate those with allergies, using domestically produced wheat to achieve a texture that is both fluffy and moist.
### Store Information
- Store Name: Asakusa Imagawa-yaki Tsuki no Usagi - AEON MALL Niigata Kameda Inter Store
- Opening Date: June 1, 2026 (Mon)
- Location: 1-1-1 Shimohayadoriyanagida, Konan-ku, Niigata City, Niigata Prefecture (Co-located with Daikanyama Candy apple)
- Operating Hours: Follows facility operating hours
### Brand & Company Overview
- Operator: MARU Co., Ltd. (Coletus Daikanyama 7F, 2-5 Daikanyama-cho, Shibuya-ku, Tokyo)
- Official Website: https://tsukinousagi.co/
'Tsuki no Usagi' will make its first foray into Niigata at AEON MALL Niigata Kameda Inter on June 1, 2026.
'Tsuki no Usagi' is a shop specializing in freshly baked Imagawa-yaki from Asakusa. Its pre-existing locations have seen high popularity, selling over 2,000 units daily. With this new expansion into Niigata, the company aims to create a store experience that appeals to a wide range of generations.
### Commitment to Ingredients
- Red Bean Paste: Uses the paste featured on the TBS program 'Matsuko's Unknown World.' Crafted from 100% Hokkaido adzuki beans cooked in direct-fire copper pots, highlighting a refined, natural sweetness.
- Sugar: Uses top-tier 'Oni-zara' sugar. Refined to 99.9% sucrose, it pursues a crisp, clean sweetness.
- Dough: Developed without eggs to accommodate those with allergies, using domestically produced wheat to achieve a texture that is both fluffy and moist.
### Store Information
- Store Name: Asakusa Imagawa-yaki Tsuki no Usagi - AEON MALL Niigata Kameda Inter Store
- Opening Date: June 1, 2026 (Mon)
- Location: 1-1-1 Shimohayadoriyanagida, Konan-ku, Niigata City, Niigata Prefecture (Co-located with Daikanyama Candy apple)
- Operating Hours: Follows facility operating hours
### Brand & Company Overview
- Operator: MARU Co., Ltd. (Coletus Daikanyama 7F, 2-5 Daikanyama-cho, Shibuya-ku, Tokyo)
- Official Website: https://tsukinousagi.co/
FAQ
Where is 'Tsuki no Usagi' opening?
It is opening at AEON MALL Niigata Kameda Inter in Niigata City.
When is it opening?
It is scheduled for a grand opening on June 1, 2026.
What are the features of the Imagawa-yaki?
It features specially prepared red bean paste and an egg-free, fluffy dough.