Global Soccer Stars Erling Haaland and Vinícius Júnior Featured in New Marriott Bonvoy and Visa Campaign for FIFA World Cup 2026

Marriott International, featuring a portfolio of over 30 extraordinary hotel brands, and Visa, a world leader in digital payments, today announced a joint global campaign titled 'For Fans, Everywhere.' This campaign focuses on fans who travel across borders to support their teams, featuring two world-renowned soccer stars, Erling Haaland and Vinícius Júnior. It pays tribute to the energy and dedication of those passionate about the 'beautiful game.' During the tournament, 'For Fans, Everywhere' will create unprecedented opportunities for Marriott Bonvoy members who hold Visa cards to gain special access to matches and experience the world's largest sporting event up close.

The campaign features global soccer icons Erling Haaland and Vinícius Júnior, who will appear in various content through their partnership with Marriott Bonvoy and Visa. Central to the campaign is the 'Sleepover Suite,' a special accommodation suite built within the stadium. Through campaign videos and a brand film to be released in June coinciding with the tournament opening, the stars will engage fans worldwide and build excitement for the event.

Furthermore, starting April 14, Marriott Bonvoy, with the support of Visa, began offering tickets and curated experiences for all FIFA World Cup 2026 matches via the 'Marriott Bonvoy Moments' platform. This initiative, the largest of its kind for a single event, features over 600 experiences, including fixed-point packages, auctions, and nearly 100 '1-Point Drops.' A '1-Point Drop' is a special opportunity where Marriott Bonvoy Moments experiences, which usually require more points, can be redeemed for just one point. These drops will be released sequentially every Friday, with a continuous daily rollout in early May. This provides a first-come, first-served chance to attend high-profile moments, including the final, offering fans a once-in-a-lifetime experience.

Marriott Bonvoy members who hold Visa cards in eligible countries can apply for a chance to participate in the exclusive 'Sleepover Suite' experience. This involves staying in a specially designed suite within the New York New Jersey Stadium the night before the FIFA World Cup 2026 final. Marriott Bonvoy and Visa will transform a luxury stadium suite into a unique overnight space, inviting one winner and a guest to a historic location right next to the pitch. From this location overlooking the field, winners can directly feel the anticipation and the heat of the pitch as the tournament reaches its climax.

*No purchase is necessary to enter this campaign. Please refer to the official rules below for details.

■ Comment from Mattias Grafström, FIFA Secretary General:
'FIFA World Cup 2026 will be a tournament that sets new standards for innovative fan experiences. As Canada, Mexico, and the USA prepare to welcome millions of fans for the greatest celebration of soccer, we are delighted that Marriott Bonvoy and Visa are teaming up to provide fans worldwide with once-in-a-lifetime opportunities, from the opening match in Mexico City to the final in New York New Jersey.'

■ Comment from Kyndra Russell, Chief Marketing Officer, Visa North America:
'The FIFA World Cup creates special moments that stay in fans' hearts forever. The journey to the tournament is part of that experience. Marriott Bonvoy and Visa are providing once-in-a-lifetime opportunities for members to get closer to the tournament. We will make the travel and access as memorable and special as the matches themselves.'

■ Comment from Peggy Roe, Executive Vice President and Chief Customer Officer, Marriott International:
'This campaign is...'