Marks Life and Yakult Sanyo Form Business Alliance to Strengthen Regional Support for "Inherited Homes and Lifestyles"

Marks Life Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Koji Hanahara, hereinafter "the Company"), which pursues the potential of real estate and works to solve social issues, has entered into a business alliance with Yakult Sanyo Co., Ltd. (Headquarters: Nishi-ku, Hiroshima City; President and CEO: Takanori Akizuki, hereinafter "Yakult Sanyo") with the aim of solving issues related to "inherited homes and lifestyles" for residents in Hiroshima and Yamaguchi prefectures.

Through this alliance, we will combine our "Jitsumado" service, a consultation desk for inherited homes, with Yakult Sanyo's expertise in elderly support cultivated in the region, thereby strengthening a comprehensive support system rooted in the community for various concerns related to living, such as housing, nursing care, inheritance, and monitoring.

In recent years, issues related to living, such as housing, nursing care, and inheritance, have become increasingly complex and diverse due to the aging population and changes in family structures.
Issues such as housing, nursing care, and inheritance require high levels of expertise, and the fact that people "don't know who to consult" leads to the exacerbation of problems and delays in response.

In response to this background, both companies have decided to form this alliance with the aim of creating a system where local residents can consult with peace of mind by leveraging their respective expertise.

"Jitsumado," developed by Marks Life, serves as a comprehensive consultation service for various concerns related to inherited homes and lifestyles, including:

- Consultation on selling inherited homes

- Vacant home management
- Inheritance consultation
- Relocation support

- Monitoring services
- Consultation regarding nursing care

We provide support that connects individuals to necessary services in collaboration with local communities and specialized businesses for various life-related issues.

On the other hand, Yakult Sanyo utilizes its network cultivated through community-based activities and its knowledge of elderly support to provide services such as "Shokai no Tonari," which introduces elderly housing and nursing care facilities, and offers support for residents to continue living with peace of mind in the community.

Through this alliance, both companies will strengthen their support system that not only addresses "housing" but also "living" itself, and work to create an environment where local residents can age with peace of mind.

This initiative is being implemented as part of diverse regional collaborations, and we aim to further enhance our consultation and support system for solving regional issues through cooperation with local businesses in the future.

[About Jitsumado]
"Jitsumado" is a consultation service for inherited homes that allows users to easily discuss various concerns and worries related to their homes, including housing, nursing care, inheritance, and monitoring.

Our specialized staff carefully listen to the situation and, when necessary, connect users to experts and services in each field, supporting the resolution of living-related issues for both the individual and their family.

[About Shokai no Tonari]
Yakult Sanyo's "Shokai no Tonari" is a service that supports the search for nursing homes and elderly housing, primarily in Hiroshima City and Fukuyama City.
Our specialized staff provide free support from consultation to admission, while being attentive to the concerns and situations of the individual and their family.

Leveraging the network of monitoring and connections that Yakult Sanyo has cultivated in the region, we aim to create an environment where the elderly and their families can live with peace of mind.

[Company Profile of Marks Life Co., Ltd.]

Company Name: Marks Life Co., Ltd.

Head Office Location: 3-1-2 Nihonbashi Honcho, Chuo-ku, Tokyo, Osaka Gas Urban Development Nihonbashi Building 4F

President and CEO: Koji Hanahara

Real Estate Transaction Business License: Minister of Land, Infrastructure, Transport and Tourism (1) No. 10129

Business Activities: Real estate acquisition business / Real estate brokerage business (sales and rental brokerage) / Real estate utilization consulting business / Lifestyle-related service business

Service List: Jitsumado / Fudo-san Market / 0 Yen Vacant Home Management / Neutral Real Estate / Overseas Real Estate / Joybutsu Real Estate / M&A Brokerage

Corporate Website: https://marks-house.jp/

[Company Profile of Yakult Sanyo Co., Ltd.]

Company Name: Yakult Sanyo Co., Ltd.

Head Office Location: 1-23-13 Fukushima-cho, Nishi-ku, Hiroshima City, Hiroshima Prefecture

President and CEO: Takanori Akizuki

Business Activities:

Delivery Sales

"Yakult Ladies" visit customers with smiles and deliver products with sincerity. In addition to product delivery, they provide product advice tailored to customer needs and health information, aiming to be "health advisors" for the community and assist with their health.

Childcare

"Childcare that allows you to enjoy every day while raising children and working." We operate 9 licensed in-house childcare centers.
We cherish each child and foster children with rich hearts. We aim to be a childcare center that is trusted by parents and loved by the community.

Cosmetics

"The power of lactic acid, for the power of your skin." We protect the health of "skin, body, and mind" and propose the further power of lactic acid through "Yakult Cosmetics" born from lactic acid research. Along with building a healthy body through lactic acid, we bring the power of lactic acid to the power of your skin.
We respond meticulously to each customer's skin concerns and deliver "beauty and health" through Yakult Beauty and Yakult Ladies to help them understand the correct product usage and excellent product characteristics.

Direct Sales

"Achieving anytime, anywhere." Yakult products can be purchased not only through delivery but also at supermarkets, convenience stores, and vending machines. The Direct Sales Department manages all sales locations other than delivery. We are promoting the expansion of sales routes to enable Yakult products to be consumed anytime, anywhere, 24 hours a day.
We strive to make products available at all times by installing vending machines and showcases in a wide range of locations, including businesses, leisure facilities, and hospitals.
Furthermore, Yakult's dairy products are used in various places such as childcare centers, kindergartens, schools, hospitals, and elderly care facilities.
We also conduct in-store demonstration sales and plan events in collaboration with stores to help customers understand the characteristics of Yakult products.

Business Support

"Practicing usefulness in various community activities." We engage in various social contribution activities, such as outreach classes, health classes, factory tours, and events, to contribute to a society where residents can live comfortably.

Sustainability Promotion Department (New Business Promotion)

"New initiatives to solve community "troubles"".

■ Nursing Home and Elderly Care Facility Introduction Service
We provide personalized recommendations for the most suitable residences for those seeking nursing homes and elderly care facilities, with specialized staff offering attentive support.

■ Reuse Service
We collaborate with "Mercari Inc.," which operates a flea market app. We aim to realize a circular economy by providing Mercari classes to teach listing methods and by collecting "items sleeping in homes" to list on Yakult Sanyo's Mercari SHOPs. We also collaborate with municipalities and universities.