2026: A Major Evolution in 'Shopping', 'Tourism', and 'Advertising'. The New Wave of the 'Digital Fatigue Era'! The Forefront of 'Experiential Marketing' to Enjoy with the Five Senses
RX Japan will hold the '26th Marketing Week - Spring 2026 -' at Tokyo Big Sight from April 22. It will showcase 'Experiential Marketing' solutions as a countermeasure to digital fatigue.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 19:20
- 🔍 Collected: April 7, 2026 at 11:00
- 🤖 AI Analyzed: April 20, 2026 at 23:01 (324h 1m after Collected)
―Behind this is the "digital fatigue" of the Reiwa era and a thirst for "real warmth." What is the trending "Experiential Marketing"?
In today's world where AI and digital advertising are saturated and efficiency is at its peak. Consumers are feeling "digital fatigue" from information through screens, and a new wave called "Experiential Marketing," where people can feel real excitement and human warmth, is currently spreading. This is a method to turn people into brand fans through actual experiences such as touching, enjoying, and being surprised, rather than just "knowing" information through advertisements. Past advertisements were things to "look at," but now they are evolving into things where we "take the lead and enjoy."
From Wednesday, April 22nd: "Marketing Week Spring" to be held at Tokyo Big Sight
RX Japan Ltd. (Headquarters: Chuo-ku, Tokyo, President: Takeshi Tanaka) will hold Japan's largest marketing exhibition, the "26th Marketing Week - Spring 2026 -" (commonly known as MaS), at Tokyo Big Sight for three days from Wednesday, April 22nd to Friday, April 24th, 2026.
At this exhibition, "Experiential Marketing" services, which are currently attracting attention as the key to supporting the sustainable growth of companies, are scheduled to be exhibited. Please experience and cover the latest gimmicks that color everyday life with fun.
Exhibition Name: 26th Marketing Week - Spring 2026 - (commonly known as MaS)
Dates: Wednesday, April 22 - Friday, April 24, 2026, 10:00 - 17:00
Venue: Tokyo Big Sight
Organizer: RX Japan Ltd.
Number of Exhibitors: Approx. 300 companies (planned) Number of Visitors: Approx. 20,000 (expected)
Official Web: https://www.marketing-week.jp/spring/ja-jp.html
Press Pre-registration: https://www.market
In today's world where AI and digital advertising are saturated and efficiency is at its peak. Consumers are feeling "digital fatigue" from information through screens, and a new wave called "Experiential Marketing," where people can feel real excitement and human warmth, is currently spreading. This is a method to turn people into brand fans through actual experiences such as touching, enjoying, and being surprised, rather than just "knowing" information through advertisements. Past advertisements were things to "look at," but now they are evolving into things where we "take the lead and enjoy."
From Wednesday, April 22nd: "Marketing Week Spring" to be held at Tokyo Big Sight
RX Japan Ltd. (Headquarters: Chuo-ku, Tokyo, President: Takeshi Tanaka) will hold Japan's largest marketing exhibition, the "26th Marketing Week - Spring 2026 -" (commonly known as MaS), at Tokyo Big Sight for three days from Wednesday, April 22nd to Friday, April 24th, 2026.
At this exhibition, "Experiential Marketing" services, which are currently attracting attention as the key to supporting the sustainable growth of companies, are scheduled to be exhibited. Please experience and cover the latest gimmicks that color everyday life with fun.
Exhibition Name: 26th Marketing Week - Spring 2026 - (commonly known as MaS)
Dates: Wednesday, April 22 - Friday, April 24, 2026, 10:00 - 17:00
Venue: Tokyo Big Sight
Organizer: RX Japan Ltd.
Number of Exhibitors: Approx. 300 companies (planned) Number of Visitors: Approx. 20,000 (expected)
Official Web: https://www.marketing-week.jp/spring/ja-jp.html
Press Pre-registration: https://www.market