POCHI Launches New Wet Can Series Made in New Zealand

Premium dog food manufacturer POCHI (operated by Marketing Partner Co., Ltd., headquarters: Shinjuku-ku, Tokyo; CEO: Masato Taji; Tel: 03-6772-8194; https://www.pochi.co.jp/) will launch a new series of three wet canned foods produced in New Zealand—renowned for high-quality ingredients and rigorous hygiene management—starting June 12 (Friday). The products meet AAFCO nutritional standards for all life stages.

The lineup includes three varieties with different protein sources: 'Grass-Fed Lamb,' 'Free-Range Chicken,' and 'Sardine & Grass-Fed Beef.' These are meat-rich wet foods with over 95% animal-derived ingredients. Each can contains 80g, making it a convenient single-serve size suitable even for small dogs. The formula also includes Yeast Culture to support healthy gut function.

Common Features and Specifications of the POCHI New Zealand Wet Can Series

The newly launched POCHI New Zealand wet can series is designed to highlight the natural qualities of meat, featuring high protein content, grain-free (no grains), and high palatability. These cans can be used as a complete daily meal or as a topping for dry food.

- Net Weight: 80g

- Country of Origin: New Zealand

- Complete and balanced nutrition for all life stages (meets AAFCO nutritional standards)

- Price: 449 JPY (tax included)

Product Lineup of the POCHI New Zealand Wet Can Series

[Grass-Fed Lamb]

- Made with grass-fed lamb from New Zealand. Since the only animal protein source is lamb, it is recommended for dogs with food sensitivities.

- Lamb is rich in L-carnitine, a nutrient that supports fat metabolism and energy production, making it ideal for dogs concerned about body condition.

[Free-Range Chicken]

- Features highly digestible chicken as the main ingredient. Recommended for senior dogs and those requiring weight management.

[Sardine & Grass-Fed Beef]

- Contains whole sardines and, for the first time in the POCHI lineup, beef*.

- Offers excellent palatability and is recommended for those prioritizing balanced nutrition.

* Grass-fed beef from New Zealand.

Manufactured in a Safety-Managed Facility Compliant with New Zealand Government Standards

The POCHI New Zealand wet can series is produced in a safety-managed facility in New Zealand, operating under HACCP (MPI certified) and in compliance with New Zealand government standards. Attention is paid not only to raw materials but also to the manufacturing process, ensuring a quality product safe for daily feeding.

Supports Gut Health and Digestive Immunity

Formulated with Yeast Culture, a postbiotic derived from fermented yeast. It supports the growth of beneficial bacteria, helping maintain gut health and immune function. It also aids digestion by promoting digestive enzyme activity.

Product Overview: POCHI Wet Can 'Grass-Fed Lamb'

Product Overview: POCHI Wet Can 'Free-Range Chicken'

Product Overview: POCHI Wet Can 'Sardine & Grass-Fed Beef'

Websites

- POCHI 'Complete Nutrition Wet NZ Cans' Introduction Page

https://www.pochi.co.jp/ext/wet_nz.html

- Official Website of 'Pochi no Shiawase' – Premium Dog Food Specialty Store & Online Shop

https://www.pochi.co.jp/

POCHI: Pursuing True 'Happiness for Dogs' Through Trustworthy Products

"What We Can Do for a Dog's Happiness"

POCHI, a pioneer in premium dog food select shops, was founded in 1998. It began as a catalog-based retailer offering carefully selected pet products from around the world, later transitioning into an e-commerce select shop specializing in pet food. At the time of its founding, information about pet food was still underdeveloped, and much of it was inaccurate. Amid this environment, POCHI cultivated a unique culture of thorough research and refusing to sell any product without full confidence. It became the only mail-order catalog to meticulously detail product features, nutritional components, product photos, and feeding instructions.

Today, numerous online shops exist. When considering why customers choose POCHI among so many options, what we want you to understand is the mindset and values that have been part of our DNA since day one.

"Development of Original Complete Nutrition Foods"

While we had long offered a wide range of original nutritional supplements, treats, and supplements, in 2016 we began developing original complete nutrition foods with the goal of making dogs' meals more enjoyable.

Starting with the launch of the 'POCHI The Dog Food' series—complete nutrition food designed for daily toppings tailored to a dog's individuality—we released the senior-focused 'POCHI The Dog Food Aging Care (now Aging Care Senior)' series in 2020 for dogs aged three and older. In 2023, we began developing therapeutic diets, launching the super-premium 'POCHI Canine Therapeutic Diet Kidney Care Fresh Chicken' that same year, followed by the 'POCHI Canine Therapeutic Diet Digestive Care Low-Fat Fresh Turkey' in 2024. In 2025, we partnered with the magazine 'RETRIEVER' to launch 'POCHI Medium Large Breed,' a delicious complete nutrition food using raw meat that comprehensively addresses the needs of medium and large dogs. We also launched the 'POCHI Body Health' series, complete nutrition food designed for building a beautiful physique.

Over more than two decades, POCHI has evolved through twists and turns to become what it is today. From our founding to the present, we have always strived to provide detailed ingredient labeling and remain committed to helping dogs achieve true happiness through trustworthy products.

First-time customers: Try the 'First-Time Box' (limited quantity, free shipping on first order*)

We offer a trial set exclusively for first-time customers, allowing you to experience POCHI easily at a price equivalent to 62.8% off the regular price. Order the trial set first, and if you enjoy it, you can purchase individual items separately.

<POCHI> First-Time Box

https://www.pochi.co.jp/ext/hajimetebox.html

* The 'POCHI First-Time Limited Box' is available only to customers making their first purchase on POCHI. * Contents may vary by season. * Limited to one per customer. * Subject to change or cancellation without notice. * Free first shipping excludes Okinawa and remote islands.