[NOW FRESH™ New Series] "NOW FRESH Good Gravy Cat" Launched

Marketing Partner Inc.'s Global Pet Nutrition Division (President: Masato Taichi, Headquarters: Shinjuku-ku, Tokyo), which imports and sells carefully selected pet food from overseas, will launch the cat-specific series of the super-premium food "NOW FRESH Good Gravy" on Wednesday, April 1, 2026.

Petcurean's "NOW FRESH," loved in over 30 countries including European nations with the world's strictest pet food regulations, will launch the "NOW FRESH Good Gravy Cat" series.

While retaining NOW FRESH's existing strengths such as "meal-free," "rich in vegetables and fruits," "low-temperature cooking," and "grain-free," this new series proposes a new way to feed cat food.

"My cat doesn't like cat food," "I'm looking for more delicious cat food."

For beloved feline family members with such concerns, this cat food offers two ways to eat with a single kibble. The kibble is coated with turkey bone broth to stimulate a cat's appetite. It can be given as dry food as is, or softened to bring out the rich flavor and taste of the turkey bone broth.

●Uses 100% fresh meat only.

Uses 100% fresh meat from a single source, considering food allergies.

●Over 20 types of vegetables and fruits

Contains over 20 varieties of fresh ingredients rich in antioxidant nutrients, such as berries and superfood flaxseed.

●Low-temperature cooking

Adopts low-temperature cooking (90℃) to slowly and carefully prepare the food, preserving the deliciousness and nutrients of fresh ingredients as much as possible.

To soften, pour lukewarm water over the dry food until it's submerged. Mix well for 30 seconds. Then, for an even richer gravy soup, let it sit for another 2 minutes as desired.

*Note: Softened food is prone to bacterial growth. Discard any uneaten food and do not store it.

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Our company will continue to strive to be a company that can address the concerns of pet owners through "NOW FRESH" and other premium pet foods.

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Headquarters: Sumitomo Fudosan Shinjuku Grand Tower 25F, 8-17-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-6125

Representative: Masato Taichi, President and CEO

Established: 1998

Capital: 10 million yen

Business Activities: Exclusive importer and distributor of super-premium pet food in Japan

URL: http://www.gpn-inc.jp/

Company Name: Petcurean Pet Nutrition Limited Partnership

Headquarters: Chilliwack, British Columbia, Canada

Representative: Rick van Schagen

Established: 1999

Business Activities: Manufacturer and seller of premium pet food

Sells premium brands such as "NOW FRESH" and "GO! SOLUTIONS" for dogs and cats in over 30 countries, primarily in Canada and the United States.

URL: https://www. petcurean.com/ (English site)

Contact for this matter

Marketing Partner Inc. Global Pet Nutrition Division

Contact: Okubo

TEL: 03-6772-8215 / E-mail: info@gpn-inc.jp

The information contained in this document is current as of the announcement date. Please note that it may be subject to change without prior notice.