POCHI Releases 2 Seasonal Delis for Tango no Sekku (Children's Day)

Premium dog food maker 'POCHI' (operated by Marketing Partner Co., Ltd., headquartered in Shinjuku-ku, Tokyo; CEO: Masato Taiji; Tel: 03-6772-8194; https://www.pochi.co.jp/) will launch its seasonal 'Children's Day Deli' on Tuesday, April 14, wishing for the healthy growth of dogs in celebration of Tango no Sekku (Children's Day). This year again, we have prepared the 'Koinobori Dorayaki 2-Type Set' and 'Koinobori Cookies'.

We focused not only on taste but also on visual appeal. POCHI's deli series brings out a rich time with pets. Please enjoy them while wishing for the sound health of your dogs. (Both are offered as seasonal and limited-quantity items, and sales will end as soon as they are sold out.)

■ POCHI [Seasonal Item] 'Strawberry Bean Paste and Sweet Potato Bean Paste & Apple Dorayaki 2-Type Set' (Cool Delivery (Frozen))

The 'Koinobori' (carp streamer) embodies the wish for children to grow up splendidly in any environment, inspired by the legend of the carp that climbs a waterfall to become a dragon.
POCHI's 'Koinobori' adorably expresses this with a golden-brown bake mark on a fluffy dorayaki dough.
This year, there are two types: the sweet and sour 'Strawberry Bean Paste' and the gently sweet 'Sweet Potato Bean Paste & Apple'. They are recommended for celebrating Tango no Sekku or as gifts for dog friends.
(Price: 990 yen (tax included), Country of origin: Japan)

■ POCHI [Seasonal Item] 'Children's Day Cookies 6-Piece Set'

These are seasonal cookies featuring Kabuto (samurai helmet) and Koinobori motifs associated with Children's Day. They are handmade and baked one by one with the hope that 'they will grow up strong and energetic like a sturdy carp'. This year, there are a total of 3 types (2 pieces each): an adorable bear wearing a helmet and 2 colors of Koinobori. Highly recommended as a special treat for Children's Day. (Content: 6 pieces, Price: 660 yen (tax included), Country of origin: Japan)

■ Websites

・POCHI 《POCHI DELICATESSEN》 Launch of 2 types of 'Children's Day Deli' ('Koinobori Dorayaki' and 'Koinobori Cookies')
https://www.pochi.co.jp/ext/magazine/2026/04/shop-pochideli20260414.html

・Premium Dog Food Specialty Store / Online Shop 'POCHI no Shiawase' Official Website
https://www.pochi.co.jp/

■ 'POCHI': Wishing for true 'dog happiness' through reliable products

'Doing what we can for dog happiness'
'POCHI', a pioneer as a select shop for premium dog food, was born in 1998. It started as a mail-order catalog for pet products carefully selected from around the world, and later transitioned into an e-commerce select shop specializing in pet food. At the time of its founding, information on pet food was still developing, and in reality, a lot of 'unreliable' information was circulating. Under such circumstances, POCHI nurtured its unique culture of investigating everything themselves and refusing to handle a product unless they were fully convinced of its quality. POCHI was the only mail-order catalog that described product details, nutritional components, photos of the product contents, and feeding instructions meticulously.

Today, there are many shops on the internet. When considering the reason why you should choose POCHI among the countless options, what we want you to know is the passion and mindset that have been nurtured as our DNA since our founding.

'Development of Original Comprehensive Nutritional Food'
While we had always offered an abundant selection of original nutritional supplements, treats, and supplements, in 2016 we started deploying our original comprehensive nutritional food with the desire to 'make dog meals more enjoyable'.

Starting with the release of the 'POCHI The Dog Food' series, a comprehensive nutritional food that allows you to enjoy daily toppings tailored to the individuality of the dog, we launched the 'POCHI The Dog Food Aging Care (currently Aging Care Senior)' series in 2020, a senior food starting from age 3. From 2023, we began developing therapeutic diets, launching the super-premium quality therapeutic diet 'POCHI Dog Diet Therapy Renal Care Fresh Chicken' in the same year, and 'POCHI Dog Diet Therapy Digestive Care Low Fat Fresh Turkey' in 2024. Furthermore, in 2025, teaming up with the magazine 'RETRIEVER', we launched 'POCHI Medium Large Breed', a delicious comprehensive nutritional food using raw meat that comprehensively answers the concerns of medium and large dogs, as well as the comprehensive nutritional food 'POCHI Body Health' for building a beautiful body.