InnovatIon Launches 'Swippo', a Recruitment and Customer Attraction Support Service

"Swippo," a new service supporting corporate recruitment challenges and customer attraction for retail and service industries.

InnovatIon Inc. (Headquarters: Hiroshima City, Hiroshima Prefecture; Representative Director:仰 Izaki) and NEW VENTURES Inc. (Headquarters: Kita-ku, Okayama City; Representative Director: Hirokazu Oiwa) are pleased to announce the launch of "Swippo," a new service by InnovatIon designed to assist with corporate recruitment challenges and customer attraction for the retail and service sectors. Following the business succession by NEW VENTURES, InnovatIon has been focusing on strengthening existing operations and developing new business; this service is a key part of those efforts.

Background of the Service Launch

・In recent years, the business environment surrounding regional companies has changed significantly. In particular, "talent recruitment" and "customer attraction" have become urgent issues for many firms. Meanwhile, methods for recruitment and marketing are diversifying, and traditional approaches are increasingly failing to yield sufficient results.

・InnovatIon has previously provided marketing support, IT support, and SNS advertising promotion support for small and medium-sized enterprises, primarily in the Hiroshima and Yamaguchi regions. Following the business succession by NEW VENTURES, the company has been leveraging this expertise to drive new business development and service expansion, leading to the launch of "Swippo."

About Swippo

Swippo is a new type of landing page (LP) production and analysis service that delivers information through intuitive "swipe" operations, similar to SNS platforms like Instagram or TikTok. It prevents the "skimming" and "drop-offs" common with traditional long-form LPs, drawing users into an immersive story to maximize recruitment and marketing results.

Usage Examples:

・Recruitment: Storytelling of corporate vision and culture to attract highly motivated candidates.

・Customer Attraction: Intuitively conveying the appeal of stores and services to achieve high conversion rates from SNS ads.

・Brand Awareness: Creating new customer touchpoints for regional companies through promotions linked with SNS strategies.

URL: https://www.canva.com/design/DAG77XZgb-I/-8w_ITfSTPRXWLMEBe0s2w/edit

InnovatIon's Initiatives

InnovatIon provides integrated marketing support, IT support, and SNS advertising promotion for SMEs, primarily in Hiroshima and Yamaguchi, working to solve structural corporate challenges. Following the organizational restructuring in November 2025, the company is expanding into new areas such as export support and performance improvement support, further strengthening its system to support the sustainable growth of regional companies.