InnovatIon Launches 'Swippo', a Recruitment and Customer Attraction Support Service

InnovatIon Inc. (Headquarters: Hiroshima City, Hiroshima Prefecture; CEO:仰 Izaki) and NEW VENTURES Inc. (Headquarters: Kita-ku, Okayama City; CEO: Hirokazu Oiwa) are pleased to announce the launch of "Swippo," a new service by InnovatIon designed to support corporate recruitment and customer attraction for the retail and service sectors. Following the business succession by NEW VENTURES, InnovatIon has been focusing on strengthening existing operations and developing new business; this service is part of those ongoing initiatives.

Background of the Service Launch

・In recent years, the business environment surrounding local companies has changed significantly, with "talent recruitment" and "customer attraction" becoming urgent challenges for many. Meanwhile, methods for recruitment and marketing have diversified, and traditional approaches are increasingly failing to yield sufficient results.

・InnovatIon has previously provided marketing support, IT support, and SNS advertising promotion for small and medium-sized enterprises, primarily in the Hiroshima and Yamaguchi regions. Following the business succession by NEW VENTURES, the company has been leveraging this expertise to drive new business development and service expansion, leading to the launch of "Swippo."

About Swippo

Swippo is a new type of landing page (LP) production and analysis service that delivers information through intuitive "swipe" operations, similar to social media platforms like Instagram or TikTok. By preventing the "skimming" of information and user drop-off—common issues with traditional long-form LPs—it immerses users in a story, maximizing results for recruitment and customer acquisition.

Usage Examples:

・Recruitment: Storytelling of corporate vision and culture to attract highly motivated candidates.

・Customer Attraction: Intuitively conveying the appeal of stores or services to achieve high conversion rates from SNS ads.

・Brand Awareness: Creating new customer touchpoints for local businesses through promotions linked with SNS strategies.

URL: https://www.canva.com/design/DAG77XZgb-I/-8w_ITfSTPRXWLMEBe0s2w/edit

InnovatIon's Initiatives

InnovatIon provides comprehensive marketing support, IT support, and SNS advertising promotion for SMEs, primarily in Hiroshima and Yamaguchi, working to solve structural business challenges. Following the organizational restructuring in November 2025, the company is expanding into new areas such as export support and performance improvement support, further strengthening its system to sustain the growth of local businesses.