Niimi City, Okayama Prefecture, Launches Reuse Partnership with 'Oikura'
Niimi City and MarketEnterprise have signed an agreement to launch a reuse project on May 27, 2026, using the 'Oikura' platform to reduce waste and promote a circular economy.
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- 📰 Published: May 27, 2026 at 15:30
- 🔍 Collected: June 1, 2026 at 00:39 (105h 9m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 00:02 (23h 22m after Collected)
Niimi City, Okayama Prefecture (Mayor: Minoru Ishida) and MarketEnterprise Co., Ltd. (Chuo-ku, Tokyo; President: Taishi Kobayashi; TSE Standard: 3135) have signed an agreement on a reuse project aimed at solving local community issues, with operations starting on Wednesday, May 27, 2026. By utilizing the reuse platform 'Oikura' operated by MarketEnterprise, the city aims to build a system for reusing unwanted items instead of discarding them, thereby reducing waste and fostering a circular society in Niimi City.
Niimi City has been facing challenges such as increasing waste disposal costs, the difficulty for elderly citizens to move bulky waste, and the fact that many items discarded as trash are actually reusable. The city had been considering measures to promote reuse activities among its citizens. Meanwhile, MarketEnterprise, which focuses on online reuse businesses, has been dedicated to SDGs across public and private sectors under its vision of being an 'Optimization Trading Company for a Sustainable Society.' The collaboration was realized as both parties' needs aligned to promote a circular society through reuse activities.
'Oikura' is a reuse platform where users can request bulk appraisals from affiliated reuse shops nationwide. It is popular for its convenience, allowing users to compare appraisal results, prices, and methods in one go. As of the end of February 2026, approximately 1.68 million people have used the service.
While Niimi City currently collects bulky waste through pre-application, citizens are required to move items outside their homes. 'Oikura' offers on-site pickup services, including moving items from inside the home, making it easier to sell large or heavy items. Additionally, home appliances subject to the Home Appliance Recycling Law may be purchased if they are still functional. There is no cost to the city or the citizens for using this service.
Starting May 27, 2026, at 15:30, information about 'Oikura' will be posted on the Niimi City website, allowing citizens to apply for bulk appraisals directly. This partnership is expected to revitalize the secondary market, reduce waste, and lower municipal disposal costs. By providing a convenient reuse option, the city hopes to shift citizens' mindsets from 'discarding' to 'reusing,' addressing both social and economic aspects of circular society formation.
Niimi City has been facing challenges such as increasing waste disposal costs, the difficulty for elderly citizens to move bulky waste, and the fact that many items discarded as trash are actually reusable. The city had been considering measures to promote reuse activities among its citizens. Meanwhile, MarketEnterprise, which focuses on online reuse businesses, has been dedicated to SDGs across public and private sectors under its vision of being an 'Optimization Trading Company for a Sustainable Society.' The collaboration was realized as both parties' needs aligned to promote a circular society through reuse activities.
'Oikura' is a reuse platform where users can request bulk appraisals from affiliated reuse shops nationwide. It is popular for its convenience, allowing users to compare appraisal results, prices, and methods in one go. As of the end of February 2026, approximately 1.68 million people have used the service.
While Niimi City currently collects bulky waste through pre-application, citizens are required to move items outside their homes. 'Oikura' offers on-site pickup services, including moving items from inside the home, making it easier to sell large or heavy items. Additionally, home appliances subject to the Home Appliance Recycling Law may be purchased if they are still functional. There is no cost to the city or the citizens for using this service.
Starting May 27, 2026, at 15:30, information about 'Oikura' will be posted on the Niimi City website, allowing citizens to apply for bulk appraisals directly. This partnership is expected to revitalize the secondary market, reduce waste, and lower municipal disposal costs. By providing a convenient reuse option, the city hopes to shift citizens' mindsets from 'discarding' to 'reusing,' addressing both social and economic aspects of circular society formation.
FAQ
When will the 'Oikura' service be available in Niimi City?
It will be available starting May 27, 2026, at 15:30 via the Niimi City website.