Daito City, Osaka Prefecture, Partners with 'Oikura' for Unwanted Items Reuse Project

## Daito City, Osaka Prefecture, Partners with 'Oikura' for Unwanted Items Reuse Project

Daito City, Osaka Prefecture (Mayor: Nobuko Osaka) and Market Enterprise Co., Ltd. (Chuo-ku, Tokyo; President and CEO: Taishi Kobayashi; TSE Standard: 3135) have concluded an agreement on reuse operations aimed at resolving regional social issues. The collaboration officially began on Tuesday, May 26, 2026. By utilizing the reuse platform 'Oikura,' operated by Market Enterprise, the parties will build a system to reuse unwanted items instead of discarding them, aiming for waste reduction in Daito City and the formation of a circular society.

### Background

Daito City has faced challenges with an increasing number of residents, particularly the elderly, finding it difficult to carry out bulky waste. Consequently, the city considered introducing new measures to promote reuse activities among citizens. Meanwhile, Market Enterprise has focused on online businesses centered on reuse, driven by its vision of being an 'optimization trading company that realizes a sustainable society.' The company has been actively involved in SDGs beyond the public-private divide, participating in platforms such as the 'Regional Revitalization SDGs Public-Private Partnership Platform' and serving on the 'Musical Instrument Donation Hometown Tax' executive committee. Given this, Market Enterprise approached Daito City, and as their mutual desire to form a circular society by promoting reuse aligned, this initiative using 'Oikura' was realized.

### About 'Oikura'

'Oikura' is a reuse platform developed by Market Enterprise. When users wanting to sell unwanted items request an appraisal through 'Oikura,' requests are sent to member reuse shops nationwide, allowing users to compare purchase prices, dates, methods, and reviews. The convenience of comparing and selling items with a single request has been well-received, and it has been used by approximately 1.68 million people as of the end of February 2026.

Website: https://oikura.jp/

### Challenges and Solutions with 'Oikura'

While Daito City currently conducts paid bulky waste collection upon application, residents are required to carry even large or heavy items outside their homes. 'Oikura' enables home-pickup services, where staff visit the residence and handle the carrying-out process, making it easier to sell large or heavy goods. Additionally, home appliances subject to the Home Appliance Recycling Law, such as refrigerators and washing machines, may be purchased if they are still usable. By requesting a purchase through 'Oikura,' same-day sale and handover are possible. Importantly, there is no cost to the city or its residents.

### Future Outlook

Information on 'Oikura' will be posted on the Daito City website (https://www.city.daito.lg.jp/soshiki/17/2164.html) on May 26, 2026, at 3:30 PM, allowing for direct online applications for batch appraisals. This partnership is expected to realize a circular society by invigorating secondary distribution and reducing waste overall, while also helping the municipality reduce waste disposal volumes and costs. Furthermore, by increasing awareness of this convenient reuse option, the city aims to offer residents choices beyond disposal, thereby responding to diverse disposal needs and promoting a shift in consciousness toward a circular society. Through this public-private effort, the city aims to solve both social and economic challenges for the formation of a circular society.

### About Daito City, Osaka

Daito City is located in the eastern part of Osaka Prefecture. It is a city that possesses a long history, rich culture, and functions as both an advanced manufacturing hub and an educational city.