Nakano Ward, Tokyo, Launches Reuse Partnership with 'Oikura'
Nakano Ward has signed a reuse partnership agreement with MarketEnterprise Co., Ltd. Starting May 20, 2026, the 'Oikura' platform will provide bulk appraisal services to residents, aiming to reduce waste and promote a circular economy.
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- 📰 Published: May 21, 2026 at 00:00
- 🔍 Collected: May 20, 2026 at 16:02
- 🤖 AI Analyzed: May 20, 2026 at 16:27 (24 min after Collected)
Nakano Ward, Tokyo (Mayor: Naoto Sakai) and MarketEnterprise Co., Ltd. (Chuo-ku, Tokyo; President and CEO: Taishi Kobayashi; TSE Standard: 3135) have signed a cooperation agreement on reuse services aimed at solving regional issues. The partnership commences on Wednesday, May 20, 2026. By utilizing 'Oikura,' a reuse platform operated by MarketEnterprise, the ward aims to build a system for reusing unwanted items instead of discarding them, thereby reducing waste and fostering a circular society in Nakano.
Nakano Ward has previously promoted reuse through initiatives such as free distribution of collected old clothes and furniture discarded as bulky waste. However, the ward identified a challenge: many items discarded as waste are still reusable, prompting the search for new measures to raise awareness and promote reuse. Meanwhile, MarketEnterprise, guided by its vision as an 'optimization trading company realizing a sustainable society,' has focused on SDGs beyond public-private boundaries. Consequently, their proposal to Nakano Ward to 'promote reuse for a circular society' aligned with the ward's needs, leading to this collaboration.
'Oikura' allows individuals wishing to sell unwanted items to request bulk appraisals from affiliated reuse shops nationwide, enabling them to compare purchase prices, dates, methods, and customer reviews. The service has been used by approximately 1.68 million people to date.
Nakano Ward has been facing challenges in supporting single-person and elderly households who struggle to move bulky waste out for collection. 'Oikura' offers on-site purchase services, making it easier to sell large or heavy items. Users can complete the sale and handover of items as early as the same day. The service is free for both the residents and the ward government.
Information will be published on the Nakano Ward website on May 20 (Wed) at 15:00, allowing residents to apply directly. This partnership is expected to accelerate the realization of a circular economy and reduce waste treatment volumes and costs for the municipality.
Nakano Ward has previously promoted reuse through initiatives such as free distribution of collected old clothes and furniture discarded as bulky waste. However, the ward identified a challenge: many items discarded as waste are still reusable, prompting the search for new measures to raise awareness and promote reuse. Meanwhile, MarketEnterprise, guided by its vision as an 'optimization trading company realizing a sustainable society,' has focused on SDGs beyond public-private boundaries. Consequently, their proposal to Nakano Ward to 'promote reuse for a circular society' aligned with the ward's needs, leading to this collaboration.
'Oikura' allows individuals wishing to sell unwanted items to request bulk appraisals from affiliated reuse shops nationwide, enabling them to compare purchase prices, dates, methods, and customer reviews. The service has been used by approximately 1.68 million people to date.
Nakano Ward has been facing challenges in supporting single-person and elderly households who struggle to move bulky waste out for collection. 'Oikura' offers on-site purchase services, making it easier to sell large or heavy items. Users can complete the sale and handover of items as early as the same day. The service is free for both the residents and the ward government.
Information will be published on the Nakano Ward website on May 20 (Wed) at 15:00, allowing residents to apply directly. This partnership is expected to accelerate the realization of a circular economy and reduce waste treatment volumes and costs for the municipality.
FAQ
Is there a fee to use 'Oikura' in Nakano Ward?
No, there are no charges for residents using the service, and there is no cost to Nakano Ward.
What items can be sold on 'Oikura'?
A wide range of reusable items, including furniture and home appliances covered by the Home Appliance Recycling Law, can be appraised.
Can they handle heavy furniture?
Yes, if you request on-site appraisal, professionals will visit your home and handle the removal of heavy items.