Marketing Research Association to Hold Online Seminar on "How to Foster High-Value Brands and Design Strategies" on July 8

On Wednesday, July 8, 2026, the Marketing Research Association will hold an online seminar titled "How to Foster High-Value Brands and Design Strategies."

With the rise of private brand (PB) products and the increase of low-price, high-quality goods, functional differences between products are becoming less pronounced in many markets. In such an environment, building a brand that establishes its unique value and avoids price competition is becoming increasingly important.

However, many companies face challenges such as "failing to translate differentiated value into sales," "failing to communicate the value of superior products compared to competitors," and "experiencing price erosion due to an inability to maintain prices."

This seminar will systematically explain everything from the definition of added value to strategy design for building high-value brands, and methods for verbalizing and visualizing value to communicate it to customers. Participants will learn how to change the axis of competition, including the design of price, sales channels, and target audiences.

Furthermore, by incorporating case studies from industries such as food and beverage, daily necessities, and material manufacturers, the seminar will unravel the differences between brands that are "chosen despite being expensive" and brands that "fall into price competition." Through individual exercises to organize their own brand's value and challenges, participants will gain practical insights applicable to their work.

This seminar is recommended for those who wish to enhance their brand's competitiveness and aim to create products and brands that are chosen based on value rather than price.

Instructor: Hiroyuki Okada, Representative Director of B.I.P. Japan Co., Ltd.
Graduated from Kobe University, completed the Master of Business Administration (MBA) program at Kobe University Graduate School of Business Administration. Studied abroad as an exchange student at the University of Washington Business School. After graduating from university, worked for private companies before joining Interbrand Japan Inc. in 1996. Appointed Executive Consultant and Director in 2002, participating in brand strategy projects for various industries and business types, mainly large corporations. After leaving the company in 2010, founded B.I.P. Japan Co., Ltd. While practicing his profession, he also serves as a seminar instructor on branding and a part-time lecturer at universities.

Program:
1. How to Design High-Value Products That Avoid Price Competition
　1) Understanding the Concept of "Value" to Decode "Why Good Products Don't Sell"
　　① Three Types of Value (Functional, Emotional, Experiential)
　　② Definition of High-Value Products (Products chosen for value exceeding price)
　2) Key Points in Building Brands for High-Value Products
　3) Strategic Design for Creating Added Value (Price, Sales Channels, Target, Product Mix)
　4) Learning from Success/Failure Cases: Shifting Perspective for High Value Creation - Breaking Away from a "Product-Centric" Mindset
　　(Food & Beverage / Daily Necessities / Apparel, etc.)

2. Strategic Branding for High Value Creation
　1) Concept and Practice of Strategic Positioning and Branding
　　Case Studies (Food & Beverage / Daily Necessities)
　2) Clarifying Brand Identity for Consistent Brand Design
　3) Qualitative Verification Methods for Reasons Why Products Don't Sell (Invisible Through Quantitative Data)
　　[Exercise] Verifying Challenges of Your Own Brand

3. Practicing Brand Marketing That Accumulates Value
　1) Visualizing Brand Value and Methods for Marketing Application
　　Case Studies (Food & Beverage / Daily Necessities / Cosmetics)
　2) Customer Psychology and Decision-Making Process for Purchasing "Expensive but Desirable" Products
　3) What is Necessary to Increase Post-Purchase LTV (Customer Lifetime Value)
　　[Exercise] Clarifying Your Own Brand's Value

4. Design Strategy for Achieving High Value
　~Methods for Verbalizing and Visualizing Added Value~
　1) Key Points and Criteria for Design Development to Foster and Strengthen Brands
　　Case Studies (Food & Beverage / Daily Necessities / Parts / Materials)
　2) Creating a Visual Identity That Remains Recognized for a Long Time
　3) Method for Developing Design Strategy with a Holistic Optimization Approach
　4) Summary and Q&A

Seminar Overview:
Date & Time: Wednesday, July 8, 2026, 13:00 - 16:00
Format: Online
　　　　　　*Limited-time archive viewing available

Participation Fee: ¥27,500 (tax included) per person

[Organizer]
Marketing Research Association
Since its establishment in 1960, the Marketing Research Association has been supporting the development of marketing-oriented human resources and organizations, and the creation of mechanisms that ensure customers continue to choose them. They provide support through various methods such as public seminars, in-company training, and consulting, focusing on four key areas: "Marketing Support," "B2C Sales Force Enhancement," "Store Sales Force Enhancement," and "B2B Sales Force Enhancement."
This seminar can also be conducted as in-company training. Please feel free to inquire.

●Public Seminar (Online/In-person) Schedule
https://www.marken.co.jp/seminar/

[Company Profile]
Marketing Research Association
COSMIC BLDG 2F, 1-2-8 Shiba-koen, Minato-ku, Tokyo 105-0012
Representative Director: Shingo Hirabayashi
Business Activities: Educational Training Business, Marketing Research Business, Consulting Business, Public Seminar Business, Planning and Production Business
Established: 1962
https://www.marken.co.jp/