Practical Qualitative Research & Interview Seminar Featuring Ex-P&G Expert
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 02:20
- 🔍 Collected: May 11, 2026 at 17:32
- 🤖 AI Analyzed: May 16, 2026 at 03:07 (105h 35m after Collected)
The Marketing Research Association will host a practical seminar on qualitative research and interview techniques on June 16, 2026. Featuring Kazumi Yamashita, a former P&G market researcher with experience in brands like SK-II and Pampers, the session focuses on capturing true consumer insights. Participants will learn professional interview design, observation skills, and analysis methods through case studies and group discussions, addressing common challenges where research fails to lead to actionable product development insights.