New Marketer Joint Training 2026: A 1-Day Online Seminar on May 13 to Acquire Practical Marketing Knowledge by Marketing Research Association Inc.
Marketing Research Association Inc. will hold a one-day online training for new marketers on May 13, 2026, offering practical fundamentals and frameworks.
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- 📰 Published: April 15, 2026 at 01:00
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2026 New Marketer Joint Training
This is a one-day intensive seminar for those newly assigned to the marketing department, or those who have come to be involved in marketing from sales, planning, PR, etc.
From the basic definition of "what is marketing" to the essence of customer needs and purchasing behavior, and how to utilize frameworks like PEST, 3C, and SWOT, the structure allows systematic learning linked to practical work.
Beyond simply inputting knowledge, you can acquire the foundational thinking of a marketer as follows:
- Why people buy / why they don't buy
- How customer value is created
- What a marketer thinks about and creates as a job
Recommended for:
- Those who want to grasp the big picture and basics of marketing efficiently
- Those who have heard of terms and frameworks but cannot see the connection to actual work
- Those who want to understand the way of thinking and workflow before analytical methods
- Those who want to acquire marketing thinking that can be utilized in sales, planning, PR, etc.
Through a program combining lectures and group exercises, you can acquire both input and output in a short time. Also, through online group work, interactions and information exchange with participants from other companies will provide new insights and stimulation unique to the field.
Instructor: Takahiro Ito
Representative Director, Social Industry Innovation Inc.
Born in 1979. Joined Recruit Co., Ltd. in 2003 after graduating from university, handling sales and advertising direction for the HR business. Handled over 300 companies in total, becoming familiar with various industries including manufacturing, trading companies, IT, finance, real estate, and services. Conducted over 400 presentations in about 5 years. Wrote over 4000 proposal documents.
After that, conducted research and marketing in emerging countries at a global marketing company, and from 2010 to 2024, was in charge of industrial goods marketing, industrial goods innovation, and industrial goods sales force enhancement training at the Marketing Research Association.
From 2024, as the Representative Director of Social Industry Innovation Inc., conducts support activities centering on BtoB companies. Certified Industrial Counselor by the Japan Industrial Counselors Association.
Seminar Program:
1. Basic Understanding of Marketing Starting Here
- Can you correctly answer when asked "What is marketing?"
- Understanding basic terms: needs, wants, benefits
- What is the difference in marketing thinking between BtoB and BtoC?
- The starting point of marketing activities (setting the customer correctly)
2. The Essence of Purchasing Behavior
- The relationship between needs and purchasing behavior
- The relationship between costs and benefits
- How to appeal to and develop benefits
- The equation that creates customer value
3. The Marketer's Job and Thinking Frameworks
- What is a marketer's job supposed to create?
- Tools to prevent omission of thought: Frameworks (PEST, 3C, SWOT, Cross-SWOT, etc.)
- The way of thinking to organize external and internal environments to find business chances
4. Established Methods for Exploring Latent Needs
- How to explore latent needs that customers are unaware of
- Tips for grasping accurate facts: Practical work (concretization, element breakdown, deep dive, insight, data analysis)
- How to build hypotheses for problem solving
5. Comprehensive Exercise
- Explanation of the overall picture of marketing activities
- Creating strategies and measures using themes and frameworks
- Presentations and Q&A
- Overall review
*The progression will include a short break of about 10 minutes every 60-90 minutes.
*A lunch break of about 60 minutes will be taken around 12:00.
*No prior knowledge is required. Even those with no marketing experience can participate.
*As there will be group discussions, please prepare a device capable of video and audio output yourself.
Event Overview:
Event Date: May 13, 2026 (Wed) 10:00-17:30
Venue: *This is a WEB seminar using ZOOM meetings.
Tuition Fee: 45,000 yen (incl. tax) for 1 person's application
For simultaneous applications of 3 or more people from one company, it is 40,000 yen (incl. tax) per person, applying a special rate. The discount is applicable even if participation is split across 2 schedules (April, May).
Marketing
This is a one-day intensive seminar for those newly assigned to the marketing department, or those who have come to be involved in marketing from sales, planning, PR, etc.
From the basic definition of "what is marketing" to the essence of customer needs and purchasing behavior, and how to utilize frameworks like PEST, 3C, and SWOT, the structure allows systematic learning linked to practical work.
Beyond simply inputting knowledge, you can acquire the foundational thinking of a marketer as follows:
- Why people buy / why they don't buy
- How customer value is created
- What a marketer thinks about and creates as a job
Recommended for:
- Those who want to grasp the big picture and basics of marketing efficiently
- Those who have heard of terms and frameworks but cannot see the connection to actual work
- Those who want to understand the way of thinking and workflow before analytical methods
- Those who want to acquire marketing thinking that can be utilized in sales, planning, PR, etc.
Through a program combining lectures and group exercises, you can acquire both input and output in a short time. Also, through online group work, interactions and information exchange with participants from other companies will provide new insights and stimulation unique to the field.
Instructor: Takahiro Ito
Representative Director, Social Industry Innovation Inc.
Born in 1979. Joined Recruit Co., Ltd. in 2003 after graduating from university, handling sales and advertising direction for the HR business. Handled over 300 companies in total, becoming familiar with various industries including manufacturing, trading companies, IT, finance, real estate, and services. Conducted over 400 presentations in about 5 years. Wrote over 4000 proposal documents.
After that, conducted research and marketing in emerging countries at a global marketing company, and from 2010 to 2024, was in charge of industrial goods marketing, industrial goods innovation, and industrial goods sales force enhancement training at the Marketing Research Association.
From 2024, as the Representative Director of Social Industry Innovation Inc., conducts support activities centering on BtoB companies. Certified Industrial Counselor by the Japan Industrial Counselors Association.
Seminar Program:
1. Basic Understanding of Marketing Starting Here
- Can you correctly answer when asked "What is marketing?"
- Understanding basic terms: needs, wants, benefits
- What is the difference in marketing thinking between BtoB and BtoC?
- The starting point of marketing activities (setting the customer correctly)
2. The Essence of Purchasing Behavior
- The relationship between needs and purchasing behavior
- The relationship between costs and benefits
- How to appeal to and develop benefits
- The equation that creates customer value
3. The Marketer's Job and Thinking Frameworks
- What is a marketer's job supposed to create?
- Tools to prevent omission of thought: Frameworks (PEST, 3C, SWOT, Cross-SWOT, etc.)
- The way of thinking to organize external and internal environments to find business chances
4. Established Methods for Exploring Latent Needs
- How to explore latent needs that customers are unaware of
- Tips for grasping accurate facts: Practical work (concretization, element breakdown, deep dive, insight, data analysis)
- How to build hypotheses for problem solving
5. Comprehensive Exercise
- Explanation of the overall picture of marketing activities
- Creating strategies and measures using themes and frameworks
- Presentations and Q&A
- Overall review
*The progression will include a short break of about 10 minutes every 60-90 minutes.
*A lunch break of about 60 minutes will be taken around 12:00.
*No prior knowledge is required. Even those with no marketing experience can participate.
*As there will be group discussions, please prepare a device capable of video and audio output yourself.
Event Overview:
Event Date: May 13, 2026 (Wed) 10:00-17:30
Venue: *This is a WEB seminar using ZOOM meetings.
Tuition Fee: 45,000 yen (incl. tax) for 1 person's application
For simultaneous applications of 3 or more people from one company, it is 40,000 yen (incl. tax) per person, applying a special rate. The discount is applicable even if participation is split across 2 schedules (April, May).
Marketing