Japan Best Trip Launches New Experiential Activity Tours for Foreign Visitors to Japan

MARKEVISION Co., Ltd. (Headquarters: Tokyo, Representative Director: Imai), operating under the inbound tour brand "Japan Best Trip," will begin offering "Experiential Activity Tours" that allow visitors to immerse themselves in Japanese culture starting May 2025.

This service offers Japanese traditional culture not just to "see," but to "experience firsthand," including activities like sushi making, Yakatabune (houseboat) dining, kimono wearing, and calligraphy. Stemming from feedback from 100-200 overseas guests monthly who stated, "Japan's charm lies in its culture," this is a new business initiative to deliver the value of Japanese culture to the world.

■ Background | "Japan's Charm Lies in Its Culture" -- Guest Voices Inspired New Service

The number of foreign visitors to Japan continues to break records, and the inbound market is steadily expanding. Our "Japan Best Trip" tour welcomes 100-200 overseas guests monthly, allowing us to feel the growing demand firsthand.

Amidst this trend, a common sentiment from guests of various nationalities, including those from America, Europe, and Asia, has been, "Japan's true charm lies in its culture." They expressed a desire not just to visit tourist spots, but to engage with Japan's food culture, traditional performing arts, and craftsmanship. To meet these earnest needs, we have decided to offer these "Experiential Activity Tours."

According to surveys by the Japan National Tourism Organization, "Japanese cuisine" and "Experiencing Japanese history and traditional culture" consistently rank high among "things visitors want to do in Japan." The shift is from mere sightseeing to "experience." Within this movement, we have established a system to deliver the "value of experiencing Japanese culture" to the world.

■ Service Overview | From "Seeing" to "Experiencing" -- Japanese Cultural Experience Tours

"Japan Best Trip Experiential Activity Tours" is a new service that emphasizes not just "knowing" but "feeling" Japanese culture. By partnering with local experience providers and providing dedicated English-speaking guides, we aim to facilitate deep cultural experiences that transcend language barriers.

■ List of Offered Experiences (First Phase)

In the first phase, we will offer the following experience menus. All tours will be accompanied by dedicated English-speaking guides, ensuring a comfortable and enjoyable experience for first-time visitors.

■ Future Outlook

MARKEVISION views the launch of these experiential activity tours as the first step towards further business expansion.

○ Expansion of experience menu types (Tea ceremony, flower arrangement, Japanese confectionery making, martial arts experiences, etc.)

○ Expansion of service areas (Kamakura, Kyoto, Osaka, Mt. Fuji area)

○ Development of premium experience plans for executive clients

○ Strengthening collaboration with local experience providers and municipalities

From "tourism" to "cultural experience." We aim to deliver unforgettable Japanese experiences to everyone who visits Japan.

■ Announcement: Seeking Experience Providers and Partners

We are looking for experience providers who share our passion for "delivering Japanese culture to the world."

Seeking "Japanese Cultural Experience" Partners

Inquiries: info@markevision.co.jp