MARK STYLER Inc. (President and CEO: Masanori Akiyama, Head Office: Shibuya-ku, Tokyo), the operator of the women's fashion brand 'dazzlin (Dazzlin)'—which embodies the concept of 'Ripple of Color'—will release a special 'Outer Collection' featuring AKB48 member Momoka Ito as its model on Thursday, July 16, 2026, via its official e-commerce platform 'RUNWAY channel'.

Webpage: https://s.runway-ch.jp/dz_20260716

This special content spotlights winter wardrobe essentials, with outerwear taking center stage, modeled by AKB48's Momoka Ito.

Shot in a soft, refined setting evoking the crisp winter air, the campaign presents five complete looks. From timeless long coats to seasonally expressive fur, shearling, and knit-patterned down jackets, each look blends dazzlin's signature femininity with on-trend appeal.

Selected Looks

dazzlin_Momoka Ito

Outer: ¥20,900 (tax included) dazzlin_Momoka Ito

A standout coat with elegant fur detailing takes the spotlight in this flirtatiously cute ensemble.

A tweed mini dress with seasonal charm adds a classic touch to the look.

dazzlin_Momoka Ito

Outer: ¥19,800 (tax included) dazzlin_Momoka Ito

A mature-yet-cute coordination pairing dazzlin's iconic outerwear with a feminine mini dress.

The subdued color palette delivers a sophisticated and polished impression.

dazzlin_Momoka Ito

Outer: ¥19,800 (tax included) dazzlin_Momoka Ito

A textured cable-knit patterned outerwear piece creates a simple yet impactful styling.

Side-lace pants add a relaxed flair, balancing casualness with a distinctly feminine aesthetic.

dazzlin_Momoka Ito

Outer: ¥17,050 (tax included) dazzlin_Momoka Ito

A soft-colored shearling outerwear that perfectly blends casual comfort with cuteness.

A monochromatic pastel scheme, combined with mixed materials, creates a layered and dimensional outfit.

dazzlin_Momoka Ito

Outer: ¥16,500 (tax included) dazzlin_Momoka Ito

This season's trending fawn print subtly tempers the sweetness of the fur.

Finished in brown tones, the look strikes a balance between modern edge and soft elegance.

Momoka Ito Profile

Born December 6, 2003, in Saitama Prefecture. Joined AKB48 as a 19th-generation member in 2024. Gaining attention for her translucent visual appeal and strong expressive ability, she served as center for the group's February 2026 single 'Nagori Zakura'—her first center position—and was selected as center again for the August 2026 single 'Sukiish', marking two consecutive center roles. She continues to expand her activities beyond group performances, appearing in dramas and events.

Momoka Ito's Instagram: https://www.instagram.com/momoka_ito1206/

dazzlin_Season Image

dazzlin defines itself as 'something that makes tomorrow feel exciting.' The brand aims to empower women to feel both beautiful and cute—simply by wearing its clothing—sparking a sense of 'excitement' and turning everyday moments into something to look forward to.

Brand Concept

'Ripple of Color.'

Let your heart leap, and paint each day.

Whether it's a special occasion or an ordinary day,

always something to genuinely look forward to.

In an instant, exactly as you wish.

You'll surely encounter even more things you love.

Now, let's weave a colorful present.

Season Concept

a new British

As the wind clears and the city's colors slowly settle,

layering soft pinks and bold checks with deep reds and greens,

your heart flutters at the beginning of the changing season.

Wear that fleeting moment of excitement,

as if gently enclosing it.

Beneath the sweetness, a hint of sensuality lingers.

a new british

dazzlin Official Website / SNS

Official Site: http://dazzlin.jp/

Web Store: http://runway-webstore.com/dazzlin/

X: http://www.twitter.com/dazzlin_com

Instagram: http://www.instagram.com/dazzlin_official

Store List

https://runway-webstore.com/store/brand/?code=MK020

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Products / services: Outer Collection / RUNWAY channel