"jouetie" x "LONSDALE" 4th Collaboration Pre-orders Start June 17 (Wednesday)

MARK STYLER Co., Ltd. (President & Representative Director: Masanori Akiyama, Headquarters: Shibuya-ku, Tokyo), which operates the ladies' brand "jouetie" with the concept of "MIX GIRL," has announced a collaboration with the historic British brand "LONSDALE," founded in 1960. Pre-orders will begin on Wednesday, June 17, on the official online shop "RUNWAY channel" and "ZOZOTOWN."

Sales page: https://s.runway-ch.jp/260610_lonsdale

This collaboration incorporates LONSDALE's iconic logo and details like frills and lace, offering a total of three items that mix sporty and girly elements. The lineup includes a uniform-like tunic dress, a drawstring skirt with cute lace peeking from the hem, and a large-capacity, easy-to-use shoulder bag, proposing items with a presence that are easy to incorporate into daily life.

■ Product Overview

[LONSDALE×jouetie] V-Neck Tunic Dress
Product Name: [LONSDALE×jouetie] V-Neck Tunic Dress
Price: 12,100 yen (tax included)
Colors: Ivory / Black / Bordeaux
Size: F

[LONSDALE×jouetie] Drawstring Skirt
Product Name: [LONSDALE×jouetie] Drawstring Skirt
Price: 9,900 yen (tax included)
Colors: Ivory / Black / Bordeaux
Size: F

[LONSDALE×jouetie] Studded Shoulder Bag
Product Name: [LONSDALE×jouetie] Studded Shoulder Bag
Price: 9,900 yen (tax included)
Colors: Black / Brown
Size: F

■ About LONSDALE
The first boxing match with gloves in history was held in 1891 by the Earl of Lonsdale. About 70 years later, in 1960, the brand was founded by Barnett Hart, a former professional boxer. It was favored by legendary boxers like Muhammad Ali and worn by famous artists such as Paul Weller, the vocalist of The Jam.
Today, it operates globally as a sports and lifestyle brand.

■ About Release
Scheduled to be released sequentially at stores and online stores from around late August 2026.
・RUNWAY channel: https://runway-webstore.com/jouetie/
・ZOZOTOWN: https://zozo.jp/brand/jouetie/
・Stores: https://jouetie.com/shoplist/

■ jouetie Official Site/SNS
HP: https://jouetie.com/
Web Store: http://runway-webstore.com/jouetie/
Instagram: https://www.instagram.com/jouetie_official/
X (formerly Twitter): https://twitter.com/jouetie_com

■ jouetie Concept
MIX GIRL
Based on street style,
mixing vintage, rock, mode, and romantic taste styling.
Various spices create a fashion and lifestyle for women who enjoy a playful, one-rank-higher style without being bound by age.