MURUA (Muruua) 20th Anniversary Casting Project First Phase: Yoshiaki & Michi Showcase the Hottest LOOKs
MURUA, a women's brand operated by MARK STYLER Co., Ltd., has launched the first phase of its 20th-anniversary casting project, featuring fashion icons Yoshiaki and Michi. Their latest LOOKs are unveiled on the official online store 'RUNWAY channel' from April 30, 2026.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 21:30
- 🔍 Collected: April 30, 2026 at 13:01
- 🤖 AI Analyzed: April 30, 2026 at 13:10 (9 min after Collected)
MARK STYLER Co., Ltd. (Representative Director and President: Masanori Akiyama, Headquarters: Shibuya-ku, Tokyo), which operates the women's brand "MURUA" with the brand concept of "MODE to MOOD," is launching a casting project to commemorate the brand's 20th anniversary. This project will once again feature prominent personalities who have appeared for the brand in the past during this anniversary year. As the first phase, the latest LOOKs featuring Yoshiaki and Michi, affectionately known as "YoshiMitchi," will be released on the official online store "RUNWAY channel" from April 30, 2026 (Thursday).
MURUA_YoshiMitchi
WEB catalog page: http://s.runway-ch.jp/mu__0430
For the first phase, Yoshiaki and Michi, affectionately known as "YoshiMitchi," who collaborated on items and appeared in a WEB catalog in 2021, have been appointed.
They will appear in MURUA's visuals again after approximately five years.
Please pay attention to how these two fashion icons, who are supported by a wide range of generations, wear the new items with their current sensibility.
In addition, LOOK movies will be progressively released on official social media channels.
■LOOK (partial excerpt)
■Messages from the two (partial excerpt from interview article)
Yoshiaki: MURUA gives me the impression of having a strong individuality within its simplicity, a brand that embodies the kind of person I want to be. I want to continue to grow with MURUA! Congratulations on your 20th anniversary!
Michi: MURUA is a brand I have strong feelings for, having collaborated with them in the past, and it's a brand I love and wear a lot in my private life. It's a one-of-a-kind presence with a range from chic items to those with intricate details and edgy pieces. I will always love it!
■Yoshiaki & Michi Profile
Yoshiaki Instagram: https://www.instagram.com/yooshiakiii/
Born August 27, 2000.
At 15, his statement "I have no friends" and his overly stylish fashion sense suddenly became a hot topic, drawing attention. Together with his real sister Michi, he became affectionately known as "YoshiMitchi." Their fashionable lifestyle surrounded by international travel and high brands, combined with their extremely free-spirited personalities, gained explosive popularity, leading to appearances as models in various media. In December 2019, he published his first photo essay, "How I Became the Happiest High School Student in the World After Being a Truant with Zero Friends" (KADOKAWA), which became a hot topic, with a reprint decided within two weeks of its release.
Michi Instagram: https://www.instagram.com/mi0306chi/
Born March 6, 1998. Regular model for "Sweet" magazine.
Bilingual with proficiency in Chinese, she is active globally in various fields such as beauty and fashion.
She also produces cosmetics and apparel, and her sense attracts attention, especially among her generation.
With a total of over 2 million social media followers, she is one of the most prominent fashion icons for Generation Z today.
■MURUA Brand Concept
'MODE to MOOD'
A "FEMININE MODE" that adds femininity to a cool, masculine style based on black, through silhouette, cutting, and material.
A unique mode style meticulously crafted down to the smallest detail creates sophisticated edge and unwavering elegance.
For women who embody mood, combining strength and beauty.
■MURUA Official Sites/SNS
Official Site: http://murua.co.jp
Web Store: http://runway-webstore.com/murua
X: https://twitter.com/murua_care
Instagram: https://www.instagram.com/murua_official
TikTok: https://www.tiktok.com/@muruaofficial
LINE: https://line.me/R/ti/p/%40tyn3686s
MURUA_YoshiMitchi
WEB catalog page: http://s.runway-ch.jp/mu__0430
For the first phase, Yoshiaki and Michi, affectionately known as "YoshiMitchi," who collaborated on items and appeared in a WEB catalog in 2021, have been appointed.
They will appear in MURUA's visuals again after approximately five years.
Please pay attention to how these two fashion icons, who are supported by a wide range of generations, wear the new items with their current sensibility.
In addition, LOOK movies will be progressively released on official social media channels.
■LOOK (partial excerpt)
■Messages from the two (partial excerpt from interview article)
Yoshiaki: MURUA gives me the impression of having a strong individuality within its simplicity, a brand that embodies the kind of person I want to be. I want to continue to grow with MURUA! Congratulations on your 20th anniversary!
Michi: MURUA is a brand I have strong feelings for, having collaborated with them in the past, and it's a brand I love and wear a lot in my private life. It's a one-of-a-kind presence with a range from chic items to those with intricate details and edgy pieces. I will always love it!
■Yoshiaki & Michi Profile
Yoshiaki Instagram: https://www.instagram.com/yooshiakiii/
Born August 27, 2000.
At 15, his statement "I have no friends" and his overly stylish fashion sense suddenly became a hot topic, drawing attention. Together with his real sister Michi, he became affectionately known as "YoshiMitchi." Their fashionable lifestyle surrounded by international travel and high brands, combined with their extremely free-spirited personalities, gained explosive popularity, leading to appearances as models in various media. In December 2019, he published his first photo essay, "How I Became the Happiest High School Student in the World After Being a Truant with Zero Friends" (KADOKAWA), which became a hot topic, with a reprint decided within two weeks of its release.
Michi Instagram: https://www.instagram.com/mi0306chi/
Born March 6, 1998. Regular model for "Sweet" magazine.
Bilingual with proficiency in Chinese, she is active globally in various fields such as beauty and fashion.
She also produces cosmetics and apparel, and her sense attracts attention, especially among her generation.
With a total of over 2 million social media followers, she is one of the most prominent fashion icons for Generation Z today.
■MURUA Brand Concept
'MODE to MOOD'
A "FEMININE MODE" that adds femininity to a cool, masculine style based on black, through silhouette, cutting, and material.
A unique mode style meticulously crafted down to the smallest detail creates sophisticated edge and unwavering elegance.
For women who embody mood, combining strength and beauty.
■MURUA Official Sites/SNS
Official Site: http://murua.co.jp
Web Store: http://runway-webstore.com/murua
X: https://twitter.com/murua_care
Instagram: https://www.instagram.com/murua_official
TikTok: https://www.tiktok.com/@muruaofficial
LINE: https://line.me/R/ti/p/%40tyn3686s