Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000495.000005203.html

"jouetie" Announces Special Collaboration with Hat Brand "kaorinomori" Focusing on Individual "Favorites" – Pre-orders Start May 3

Published Apr 27, 2026 9:00 PM ・ Updated Jun 2, 2026 1:02 PM ・ 4 min read ・ Source: PR TIMES

MARK STYLER's ladies' brand 'jouetie' collaborates with hat and accessory brand 'kaorinomori.' Pre-orders start May 3, 2026, on the official online store 'RUNWAY channel,' alongside a pop-up event in Shibuya.

MARK STYLER Co., Ltd. (President: Masanori Akiyama, Headquarters: Shibuya-ku, Tokyo) announces a collaboration between its ladies' brand "jouetie" and "kaorinomori," a ladies' fashion brand specializing in hats and accessories.

Pre-orders will start on Sunday, May 3, 2026, at the official online store "RUNWAY channel." Sales Page: http://s.runway-ch.jp/jt_kaorinomori

This collaboration adds jouetie's characteristic spice to kaorinomori's girly worldview. The trendy lace hunting cap offers a romantic impression, while the studded plaid beret provides an edgy design. The fluffy knit and sparkling bijou babushka add elegance, and the playful rose-motif hairbands and bags are also highlights.

Product Overview

[kaorinomori × jouetie] Lace Hunting Cap Price: 5,940 yen (tax incl.) Colors: Off-white / Black Size: F

[kaorinomori × jouetie] Rumore Studded Beret Price: 5,940 yen (tax incl.) Colors: Gray / Red Size: F

[kaorinomori × jouetie] Bijou Babushka Price: 5,500 yen (tax incl.) Colors: Gray / Black Size: F

[kaorinomori × jouetie] Rosa Hairband Price: 5,500 yen (tax incl.) Colors: Black / Red Size: F

[kaorinomori × jouetie] Rose Bag Price: 7,920 yen (tax incl.) Colors: Black / Red Size: F

These collaboration items will be displayed at the kaorinomori POP-UP starting from the pre-order date.

'kaorinomori POP-UP MARKET' Location: 4-25-1 Jingumae, Shibuya-ku, Tokyo Period: May 3 (Sun) - May 5 (Tue), 2026 Day 1: 12:00-20:00 / Day 2 & 3: 11:00-19:00

About "kaorinomori" kaorinomori is a brand focusing on hats and accessories. It imagines a playful woman who cherishes what she likes. For them, kaorinomori is the scent of individuality, creating new colors and shapes through each person's personality. Official Site: https://kaorinomori.jp/

Release Schedule Phase 1: Lace Hunting Cap, Rumore Studded Beret - Early July 2026 Phase 2: Bijou Babushka, Rosa Hairband, Rose Bag - Late August 2026 To be released sequentially in stores and online (RUNWAY channel, ZOZOTOWN, etc.).

jouetie Official HP: https://jouetie.com/ Concept: MIX GIRL - Based on street style, mixing vintage, rock, and mode.

FACT BOX

Source: PR TIMES
Category: New Product
Organizations: ZOZOTOWN

"jouetie" Announces Special Collaboration with Hat Brand "kaorinomori" Focusing on Individual "Favorites" – Pre-orders Start May 3

⚡ Key Points

Product Overview

About "kaorinomori" kaorinomori is a brand focusing on hats and accessories. It imagines a playful woman who cherishes what she likes. For them, kaorinomori is the scent of individuality, creating new colors and shapes through each person's personality. Official Site: https://kaorinomori.jp/

Release Schedule Phase 1: Lace Hunting Cap, Rumore Studded Beret - Early July 2026 Phase 2: Bijou Babushka, Rosa Hairband, Rose Bag - Late August 2026 To be released sequentially in stores and online (RUNWAY channel, ZOZOTOWN, etc.).

jouetie Official HP: https://jouetie.com/ Concept: MIX GIRL - Based on street style, mixing vintage, rock, and mode.

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY