"jouetie" Announces Special Collaboration with Hat Brand "kaorinomori" Focusing on Individual "Favorites" – Pre-orders Start May 3
MARK STYLER's ladies' brand 'jouetie' collaborates with hat and accessory brand 'kaorinomori.' Pre-orders start May 3, 2026, on the official online store 'RUNWAY channel,' alongside a pop-up event in Shibuya.
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- 📰 Published: April 27, 2026 at 21:00
- 🔍 Collected: April 27, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 02:46 (14h 14m after Collected)
MARK STYLER Co., Ltd. (President: Masanori Akiyama, Headquarters: Shibuya-ku, Tokyo) announces a collaboration between its ladies' brand "jouetie" and "kaorinomori," a ladies' fashion brand specializing in hats and accessories.
Pre-orders will start on Sunday, May 3, 2026, at the official online store "RUNWAY channel."
Sales Page: http://s.runway-ch.jp/jt_kaorinomori
This collaboration adds jouetie's characteristic spice to kaorinomori's girly worldview. The trendy lace hunting cap offers a romantic impression, while the studded plaid beret provides an edgy design. The fluffy knit and sparkling bijou babushka add elegance, and the playful rose-motif hairbands and bags are also highlights.
■ Product Overview
[kaorinomori × jouetie] Lace Hunting Cap
Price: 5,940 yen (tax incl.)
Colors: Off-white / Black
Size: F
[kaorinomori × jouetie] Rumore Studded Beret
Price: 5,940 yen (tax incl.)
Colors: Gray / Red
Size: F
[kaorinomori × jouetie] Bijou Babushka
Price: 5,500 yen (tax incl.)
Colors: Gray / Black
Size: F
[kaorinomori × jouetie] Rosa Hairband
Price: 5,500 yen (tax incl.)
Colors: Black / Red
Size: F
[kaorinomori × jouetie] Rose Bag
Price: 7,920 yen (tax incl.)
Colors: Black / Red
Size: F
These collaboration items will be displayed at the kaorinomori POP-UP starting from the pre-order date.
'kaorinomori POP-UP MARKET'
Location: 4-25-1 Jingumae, Shibuya-ku, Tokyo
Period: May 3 (Sun) - May 5 (Tue), 2026
Day 1: 12:00-20:00 / Day 2 & 3: 11:00-19:00
■ About "kaorinomori"
kaorinomori is a brand focusing on hats and accessories. It imagines a playful woman who cherishes what she likes. For them, kaorinomori is the scent of individuality, creating new colors and shapes through each person's personality.
Official Site: https://kaorinomori.jp/
■ Release Schedule
Phase 1: Lace Hunting Cap, Rumore Studded Beret - Early July 2026
Phase 2: Bijou Babushka, Rosa Hairband, Rose Bag - Late August 2026
To be released sequentially in stores and online (RUNWAY channel, ZOZOTOWN, etc.).
■ jouetie Official
HP: https://jouetie.com/
Concept: MIX GIRL - Based on street style, mixing vintage, rock, and mode.
Pre-orders will start on Sunday, May 3, 2026, at the official online store "RUNWAY channel."
Sales Page: http://s.runway-ch.jp/jt_kaorinomori
This collaboration adds jouetie's characteristic spice to kaorinomori's girly worldview. The trendy lace hunting cap offers a romantic impression, while the studded plaid beret provides an edgy design. The fluffy knit and sparkling bijou babushka add elegance, and the playful rose-motif hairbands and bags are also highlights.
■ Product Overview
[kaorinomori × jouetie] Lace Hunting Cap
Price: 5,940 yen (tax incl.)
Colors: Off-white / Black
Size: F
[kaorinomori × jouetie] Rumore Studded Beret
Price: 5,940 yen (tax incl.)
Colors: Gray / Red
Size: F
[kaorinomori × jouetie] Bijou Babushka
Price: 5,500 yen (tax incl.)
Colors: Gray / Black
Size: F
[kaorinomori × jouetie] Rosa Hairband
Price: 5,500 yen (tax incl.)
Colors: Black / Red
Size: F
[kaorinomori × jouetie] Rose Bag
Price: 7,920 yen (tax incl.)
Colors: Black / Red
Size: F
These collaboration items will be displayed at the kaorinomori POP-UP starting from the pre-order date.
'kaorinomori POP-UP MARKET'
Location: 4-25-1 Jingumae, Shibuya-ku, Tokyo
Period: May 3 (Sun) - May 5 (Tue), 2026
Day 1: 12:00-20:00 / Day 2 & 3: 11:00-19:00
■ About "kaorinomori"
kaorinomori is a brand focusing on hats and accessories. It imagines a playful woman who cherishes what she likes. For them, kaorinomori is the scent of individuality, creating new colors and shapes through each person's personality.
Official Site: https://kaorinomori.jp/
■ Release Schedule
Phase 1: Lace Hunting Cap, Rumore Studded Beret - Early July 2026
Phase 2: Bijou Babushka, Rosa Hairband, Rose Bag - Late August 2026
To be released sequentially in stores and online (RUNWAY channel, ZOZOTOWN, etc.).
■ jouetie Official
HP: https://jouetie.com/
Concept: MIX GIRL - Based on street style, mixing vintage, rock, and mode.