The women's fashion brand "MURUA," operated by MARK STYLER Co., Ltd. (President: Masanori Akiyama, Headquarters: Shibuya-ku, Tokyo), is launching an anniversary project to commemorate its 20th anniversary, which will include the release of collaboration items, re-released products, and the distribution of special content.

MURUA is reaching its 20th anniversary thanks to all of you.

To express our gratitude to everyone who has supported us, we will be delivering a variety of content, including the release of collaboration and re-released items, the distribution of anniversary-limited shopping bags, and special casting projects.

Starting in April, we will roll out collaborations with domestic and international brands, designers, and artists.

We want to provide our customers with the experience of becoming a one-of-a-kind presence that stands out from the crowd by wearing MURUA, and the opportunity to encounter a new version of themselves.

We have poured this sentiment, which we have cherished for 20 years, into this project.

Please look forward to the future of MURUA.

20th ANNIVERSARY

20th Anniversary Project Details The 20th-anniversary project will include the following:

・Release of Re-released Items We will re-release items that were major hits in MURUA's past. The lineup features designs that still look fresh today, a testament to MURUA's design prowess.

・Collaboration Projects We will be launching unique collaborations with people and brands that can only be found at MURUA.

・Special Casting Projects We are welcoming back notable individuals who have appeared with us in the past for our anniversary year, featuring interviews and special content.

・Distribution of 20th Anniversary Limited Shopping Bags In addition, we will be holding in-store events.

*Details will be announced sequentially.

20th anniversary Collaborations First Wave: Opening Project Lineup: 1 T-shirt, 2 caps Pre-order: Thursday, April 2 Release Date: Wednesday, April 22

About Opening Project OPENING PROJECT is a brand that proposes real clothes that fit modern lifestyles, based on an urban sensibility. By combining relaxed silhouettes with trendy colors, graphics, and calculated details, it expresses a sophisticated urban style. The brand pursues a balance between functionality and sensibility, developing collections that blend into daily life while highlighting individuality. Instagram: https://www.instagram.com/openingproject_official

Second Wave: COMING SOON…

Third Wave: LIA KIMURA Lineup: 4 items including a dress, sheer top, scarf, and tote bag Pre-order: Scheduled for early June Release Date: Scheduled for early July

About LIA KIMURA Lia Kimura is an artist based in Warsaw with roots in Japan and Poland. Inspired by classical painting, she reconstructs memories and history with a contemporary sensibility, depicting the emotions and conflicts hidden within the human psyche. Her work functions as a "mirror" for the viewer to reflect upon themselves, approaching universal truths. Characterized by intuitive creation involving physicality, her work is collected worldwide. She has participated in numerous domestic and international exhibitions, including the Saatchi Gallery and international art festivals. Instagram: https://www.instagram.com/liakimura/

Fourth Wave: Ran Tondabayashi Lineup: 4 items including a sheer top, printed skirt, sheer socks, and tote bag Pre-order: Scheduled for early July Release Date: Scheduled for mid-August

About Ran Tondabayashi Born in 1987. After graduating from Bunka Fashion College, she began creating illustrations and collage artwork, presenting them in solo exhibitions starting in 2013. In 2016, she debuted as an art director for the major debut of artist Aimyon. Based in Tokyo, she uses a wide range of techniques including collage, illustration, painting, 3D, and video to combine various motifs inspired by daily life, creating works with a bizarre, cute, and stimulating expression. In addition to serving as an art director for CD jackets and directing music videos, she provides work for advertising visuals, spatial direction, and fashion brands. Her name was given to her by Takashi Ikeda (Rekishi). Instagram: https://www.instagram.com/tondabayashiran

*Details will be announced sequentially.

MURUA Brand Concept 'MODE to MOOD' A 'FEMININE MODE' that adds femininity to a cool, masculine style based in black through silhouettes, cutting, and materials. A one-of-a-kind mode style with attention to every detail, creating a sophisticated edge and unwavering elegance. For women who possess both strength and beauty, and who wear their mood.

MURUA Official Site/SNS Official Site: http://murua.co.jp Web Store: http://runway-webstore.com/murua X: https://twitter.com/murua_care Instagram: https://www.instagram.com/murua_official TikTok: https://www.tiktok.com/@muruaofficial LINE: https://line.me/R/ti/p/%40tyn3686s

FACT BOX

  • Source: PR TIMES
  • Category: campaign