GYDA (Jada) and Headwear & Apparel Brand NEW ERA® Announce Collaboration Item Pre-order Sale Starting April 3rd (Friday)

MARK STYLER Co., Ltd. (President and Representative Director: Masanori Akiyama, Headquarters: Shibuya-ku, Tokyo) announces that its women's brand "GYDA" will begin accepting pre-orders for collaboration items with headwear and apparel brand "NEW ERA®" on Friday, April 3, 2026, at 12:00 PM on its official e-commerce sites "RUNWAY channel," "ZOZOTOWN," and "SHOPLIST." In-store sales are scheduled to start on Thursday, June 4th.

Special Page: http://s.runway-ch.jp/0331_newera

The highly popular collaboration items with NEW ERA®, released every season, are making their appearance again this year.

This season's design features a prominent "G" mark applied with 3D embroidery on the front. The classic 9FORTY™ silhouette, known for its resistance to losing its shape, has been adopted. Pay attention to the special color variations, with ivory and pink featuring aurora-colored embroidery, making them exclusive and unattainable elsewhere.

Product Overview

Product Name: GYDA×NEW ERA® G LOGO CAP Price: ¥6,990 (tax included) Colors: Ivory / Gray / Black / Pink Size: One size

Launch Information

Pre-orders begin on Friday, April 3, 2026, on RUNWAY channel, ZOZOTOWN, and SHOPLIST. ・RUNWAY channel: https://runway-webstore.com/gyda ・ZOZOTOWN: https://zozo.jp/shop/gyda ・SHOPLIST: https://shop-list.com/women/brand/gyda

In-store sales are scheduled to begin on Thursday, June 4, 2026. ・Stores: https://runway-webstore.com/store/brand/?code=MK070

About New Era® New Era® is a sports and lifestyle brand with over 100 years of history, founded in the United States in 1920. While its roots are in sports, as the sole official headwear supplier for Major League Baseball (MLB), it has gained strong support in the fashion and culture spheres by continuously producing new styles and categories of products through collaborations with numerous brands and artists. From a diverse range of headwear silhouettes, including the iconic 59FIFTY®, to apparel, bags, and accessories, New Era® offers an extensive lineup.

NEW ERA® Official Site/SNS Official Online Store: https://www.neweracap.jp Instagram: https://www.instagram.com/newerajapan X: https://x.com/newera_japan Facebook: https://www.facebook.com/newerajapan

GYDA Brand Concept

【Edge of the era】

Enjoying your favorite style

Playing with the present seriously

Unleashing your captivating charm

We envision an era where each individual pursues their own unique identity.

GYDA Official Site/SNS Official Site: https://gyda.jp Web Store: https://runway-webstore.com/gyda X: https://twitter.com/GYDA_com Instagram: https://www.instagram.com/gydajp Tiktok: https://www.tiktok.com/@gyda_official