"jouetie" x "MINAMI" Special Collaboration Items Available for Pre-order Starting Friday, April 10
The women's brand "jouetie" has announced a special collaboration with popular teen YouTuber "MINAMI," featuring five items that blend her favorite colors with the brand's style. Pre-orders for the collection, which includes clothing and a tote bag, will begin on April 10 on RUNWAY channel and ZOZOTOWN. The items are scheduled for general release in stores and online around mid-May 2026.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 16:37
- 🔍 Collected: March 28, 2026 at 21:59 (5h 22m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 07:34 (417h 35m after Collected)
MARK STYLER Co., Ltd. (President: Masanori Akiyama, Headquarters: Shibuya-ku, Tokyo), which operates the women's brand "jouetie" with the concept of "MIX GIRL," has announced a collaboration with the immensely popular teen YouTuber "MINAMI." Pre-orders will begin on Friday, April 10, on the official online store "RUNWAY channel" and "ZOZOTOWN."
Sales page: http://s.runway-ch.jp/jt_minami
This collaboration features a total of 5 items that combine MINAMI's carefully selected colors and trends with jouetie's worldview. We propose MIX styling with a sparkling lame sweatshirt bustier and pants setup, a lace bolero, a camisole dress, and a cute tote bag with a BIG ribbon.
■ Product Overview
Product name: [MINAMI x jouetie] Lame Sweatshirt Bustier
Price: 6,930 yen (tax included)
Color: Gray/Black
Size: M
A bustier top featuring sparkling lame sweatshirt material. It has a multi-way design where the shoulder straps can be crossed and tied at the front according to your mood, or removed to be worn as a bare top.
The subtle collaboration logo embroidery matching the lace tape is also a highlight.
Product name: [MINAMI x jouetie] Lame Sweatshirt Pants
Price: 9,900 yen (tax included)
Color: Gray/Black
Size: M
Wide silhouette sweatpants using sparkling lame sweatshirt material. The hem features a drawstring, allowing you to adjust the length to match your shoes.
The subtle collaboration logo embroidery matching the lace tape is also a highlight.
Product name: [MINAMI x jouetie] Lace Bolero Hoodie
Price: 6,930 yen (tax included)
Color: Ivory/Black/Blue
Size: M
A bolero hoodie wrapped in a romantic mood with all-over lace. The cute voluminous Mameluke sleeves and the silver hardware on the front that prevents it from being too sweet are the main features. It's a versatile layering item perfect for throwing on in the spring and summer seasons.
Product name: [MINAMI x jouetie] Shirring Camisole Dress
Price: 9,900 yen (tax included)
Color: Black/Blue/Brown
Size: M
A special dress that allows you to enjoy trendy MIX styling by combining a romantic colored lace docking design with a check pattern.
Another great feature is that you can adjust the length with the shirring on the front and back.
Product name: [MINAMI x jouetie] Big Ribbon Tote
Price: 9,900 yen (tax included)
Color: Gray/Blue
Size: F
A tote bag that catches the eye with its striking ribbon. The silver eyelet design on the side pockets and the vintage-like faux leather material tighten the styling.
With a wide gusset and a large capacity that fits A4 size horizontally, it is an item that will undoubtedly be a huge success from daily use to travel.
■ Comment from MINAMI
A collaboration item with my favorite jouetie!
Everything is a point of attention, but what I paid the most attention to is the color.
I mixed jouetie's style with my favorite colors, and it turned out to be a very favorite item.
They are all cute and easy-to-use items for everyday wear, so everyone, let's match!
■ MINAMI Profile
Active mainly on SNS as an influencer representing teens with over 5.8 million total SNS followers.
Major appearances include "2020 Yamanashi Channel PR Leader" (Yamanashi Prefectural Government), "World Business Satellite (WBS NEXT)" (TV Tokyo), "Kansai Collection 2025 A/W", "The 41st Mynavi Tokyo Girls Collection 2025 A/W", etc.
In 2023, she made her major debut with her 1st Single "Tsunaida Te" from LAND MUSIC/WARNER MUSIC JAPAN. In 2024, she also held a one-man live at 3 Zepp venues.
She also produces products, such as releasing produced color contact lenses from "PRIMORE".
YouTube: https://www.youtube.com/@MINAMI_Channel_
Instagram: https://www.instagram.com/mimi.minami.mimi/
TikTok: https://www.tiktok.com/@minami.0819
■ About Release
Scheduled to be released sequentially in stores and WEB stores from around mid-May 2026
- RUNWAY channel: https://runway-webstore.com/jouetie/
- ZOZOTOWN: https://zozo.jp/brand/jouetie/
- Stores: https://jouetie.com/shoplist/
■ jouetie Official Site/SNS
Web Store: http://runway-webstore.com/jouetie/
Instagram: https://www.instagram.com/jouetie_official/
X (formerly Twitter): https://twitter.com/jouetie_com
■ jouetie Concept
MIX GIRL
Based on street style
Mixing vintage, rock, mode, and romantic styling
Various spices create women who enjoy high-class, playful fashion and
lifestyles without being bound by age.