"Tamagotchi" Limited-Time POP UP Store to Open at Tokyo Station First Avenue Ichiban Plaza on May 1, 2026

Marimo Craft Co., Ltd. (Headquarters: Koto-ku, Tokyo) will hold a limited-time POP UP store titled "Everyone Gather! Tamagotchi Shop @ Tokyo Station First Avenue Ichiban Plaza" from May 1 (Fri) to May 14 (Thu), 2026, at the Tokyo Character Street "Ichiban Plaza."

At this event, the "Original Tamagotchi Celebrate 30th Anniversary! Tamagotchi" will be sold as a POP UP store exclusive. The luxury book-shaped package features 30th-anniversary art on the inside, while the device itself is a simple skeleton-style homage to the first-generation Tamagotchi.

Furthermore, as early-release items, we have prepared fun goods such as collectibles featuring figures of Tamagotchi's cute daily life.

Customers who purchase at least one item at the POP UP store will receive a "Tama-Lab Sticker" that can be used in "Tamagotchi Paradise." Additionally, customers who spend 3,300 yen (tax included) or more will receive one "Original A5 Clear File."

Please enjoy shopping at this shop filled with the charm of Tamagotchi.

Event Overview

"Everyone Gather! Tamagotchi Shop @ Tokyo Station First Avenue Ichiban Plaza" Period: May 1 (Fri) – May 14 (Thu), 2026 Location: Ichiban Plaza, B1F Tokyo Station First Avenue Hours: 10:00 – 20:30 (Closes at 18:00 on the final day) Special Site: https://marimocraft.co.jp/event/tmg0501/

*Entrance is by prior reservation only for [All day from May 1 (Fri) to 6 (Wed)] and [10:00-13:00 from May 7 (Thu) to 10 (Sun)]. *Reservations for the period from May 1 (Fri) to May 10 (Sun) are now closed. *Entrance after 13:00 from May 7 (Thu) to May 10 (Sun) and during the four days from May 11 (Mon) to May 14 (Thu) may also require prior reservation. Details will be announced on April 29 (Wed) via Marimo Craft Event X (@marimocraft_eve).

Product Introduction [Event Exclusive] - Original Tamagotchi Celebrate 30th Anniversary! Tamagotchi Price: 4,500 yen (tax included) A simple design honoring the first Tamagotchi with a skeleton specification. Limited to one per person.

[Early Release Products] - Tamagotchi Paradise Collectibles Vol.1 (6 types) Price: 660 yen each (tax included) General Release: May 16, 2026 - Tamagotchi Collectibles 30th Anniversary Vol.1 (6 types) Price: 880 yen each (tax included) General Release: July 11, 2026

Novelty Information Customers who purchase at least one item will receive a Tama-Lab Sticker: Kawazutchi! Entering the 8-digit Lab Code on the sticker into "Tamagotchi Paradise" will unlock special content.