Marfied Collaborates with Video Creator Yusuke Okawa to Visualize the World of the "HYPER WATER" Brand

A scene from "SUPER GT 2026 Special Movie"

Marfied Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture, Representative Director: Hiroshi Ikeda, hereinafter "Marfied") has partnered with video creator Yusuke Okawa, who has over 270,000 followers and is known for his cinematic visual expression, to strengthen the brand communication of its ultra-pure water system for car washing, "HYPER WATER." As part of this initiative, Marfied has produced and released a video closely following the race scenes of "HYPER WATER Racing INGING," which competes in the SUPER GT GT300 class.

This video captures the drivers and mechanics striving for victory at the SUPER GT race held at Fuji Speedway, the tension permeating the circuit, the beauty of the machines, and the challenging spirit that animates the entire team, all depicted through Okawa's unique perspective and visual expression.

As the main sponsor of "HYPER WATER Racing INGING," Marfied promotes brand communication through motorsports. Through this video production, Marfied aims to go beyond mere logo placement and race result announcements, strengthening its efforts to convey the values and worldview that "HYPER WATER" cherishes in a more three-dimensional manner.

▼SUPER GT 2026 Special Movie

https://youtu.be/V5ItiGjeqbk?si=-lJpmKu9R_LtUQnd

Yusuke Okawa's Comment

Yusuke Okawa

"This video is a work that honestly incorporates the 'coolness' we felt during filming. Rather than a digest of race results, it depicts the 'commitment to quality' and 'continuous challenging spirit' felt at the race scene, such as the drivers pursuing hundredths of a second in extreme environments, the mechanics supporting the machines with precise work, and the efforts of the entire team aiming for victory. I hope it conveys not only the excitement but also the atmosphere and beauty unique to the actual site."

Future Developments

Marfied has been engaged in brand communication through the activities of HYPER WATER Racing. Moving forward, Marfied will continue to communicate the brand's appeal from multiple angles, including motorsports, the car washing experience provided by "HYPER WATER," and the value of ultra-pure water in keeping cars beautiful.

【About Yusuke Okawa】

Born in 1997. Video creator and Director at TranSe Inc. With a strength in cinematic visual expression, he plans and produces corporate brand movies, promotional videos, and social media content. He has over 270,000 followers and engages in multifaceted creative activities, including creative production with major companies and celebrities, operation of Japan's largest video community "OneSe," and development of the imaging brand "kyu." On his YouTube channel "yusuke okawa (kiyoon)," he shares his video works and behind-the-scenes production processes.

【About Marfied Co., Ltd.】

Founded in 1990. Leveraging its technical expertise and know-how in reverse osmosis membranes, Marfied is a specialized manufacturer of water purification systems offering a wide range of products from household to commercial and industrial use, along with maintenance services nationwide. Its flagship product, the ultra-pure water system for car washing "HYPER WATER," is increasingly being introduced to mobility operators such as bus, taxi, and rental car companies, as well as car dealerships and service stations (SS) nationwide. Through its water treatment technology, Marfied improves car washing quality and operational efficiency, supporting stable operations without interruption.

• Location: 10F KDX Yokohama Kannai Bldg., 3-56-1 Aioicho, Naka-ku, Yokohama, Kanagawa

• Representative: Hiroshi Ikeda, Representative Director

• URL: https://www.hyperwater.jp/

【Contact Information】

Marfied Co., Ltd. Business Promotion Department

Phone: 045-228-1147 (Main) / Email: hw-info@marfied.co.jp