Dreaming of a day when no one gets lost in the data maze.
~Towards a future where all numbers are 'correct, gentle, and accessible to everyone'~
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- 📰 Published: April 1, 2026 at 18:00
Our company endorses April Dream, which aims to make April 1st a day for announcing dreams. This press release is the dream of 'mare interno LLC'.
■ The dream we envision
"The numbers in the tools don't match," "Technical terms are too difficult, and I still don't understand" - I believe there are more people on the ground feeling this way than imagined.
Our dream is for this situation to disappear. For advanced measurement technologies and complex data infrastructures to become not just for engineers and analysts, but for everyone working on the ground to be "intuitive, correct, and gentle." That is the dream we are seriously pursuing.
■ The origin of this dream
Our representative, Utsumi, has been involved in corporate sales in the IT industry for over 25 years. Throughout that time, he repeatedly witnessed a situation on the ground where "data exists, but only a limited number of people can interpret it to make decisions."
Even if expensive tools are introduced, they cannot be used for decision-making if one doesn't know how to read the numbers. Even if reports are created, the numbers seen by management and those on the ground don't align. Feeling that this "knowledge gap" was undermining the value of data was the origin of establishing mare interno LLC in 2022 and starting a business specializing in web measurement infrastructure design.
■ Discrepancies in numbers are not the tool's fault
Many causes of discrepancies in website analytics and advertising figures lie not in the tools but in the "design." However, the root cause is often too specialized and tends to become a black box.
We value not just "implementation and done," but breaking down why those numbers appear and arranging them so that everyone in the company can understand and make decisions with confidence. We believe that "correct data" builds trust, and "gentle data" accelerates organizational decisions.
■ What we are currently working on to achieve our dream
Currently, mare interno is working on rebuilding corporate data infrastructures using measurement technologies such as sGTM (server-side GTM), GA4, Consent Mode, and BigQuery. In 2025, we were certified as the first official Stape partner in Japan, establishing a system to support the practical implementation of both privacy protection and accurate measurement.
Going forward, we aim to expand our activities in two directions:
Becoming a "translator" Translating complex technical specifications into business and marketing language to eliminate the knowledge gap.
Making "correct measurement" commonplace Achieving both privacy protection and accurate measurement, creating a state where unbiased data becomes a common social infrastructure.
■ Deep Insight, Gentle Data.
We dream of the day when data becomes not "a weapon for a select few," but "a common language for everyone."
FAQ
What is mare interno LLC aiming for?
It aims for a future where data is 'correct, gentle, and accessible to everyone,' making advanced data measurement technologies intuitively usable by everyone on the ground.
Why do data figures often not match?
Many causes lie not in the tools themselves, but in the 'design' of web measurement. The problem is often with designs that are too specialized and tend to become black boxes.
What specific technologies does mare interno use?
It uses measurement technologies such as sGTM (server-side GTM), GA4, Consent Mode, and BigQuery to support companies in rebuilding their data infrastructure.