All-in-One Measurement, Protection, and Speed for the AI Era: mare interno Launches 'Next-Gen Web Optimization Package' for SMEs

mare interno LLC (Headquarters: Shibuya-ku, Tokyo; Representative: Kenichi Utsumi), a specialist in web measurement infrastructure design, has launched the 'Next-Generation Web Optimization Package for the AI Era.' This package provides a one-stop solution for three major challenges faced by SME websites: legal compliance with cookie regulations, degradation of page display speed, and unauthorized content harvesting by AI bots.

### Background: Three Risks Approaching SME Websites

SME websites currently face three critical risks:
1. **Legal Compliance with Cookie Regulations:** Since 2024, the strengthening of personal information protection laws has made the implementation of Consent Management Platforms (CMP) a practical requirement. Leaving this unaddressed carries significant legal risks.
2. **Site Display Speed Issues:** An increase in tags and scripts places a heavy load on browsers, slowing down display speeds. It is said that pages taking more than 3 seconds to load see a bounce rate of over 50%, directly leading to lost sales.
3. **Unauthorized Content Collection by AI Bots:** With the spread of generative AI such as ChatGPT, Perplexity, and Claude, access from AI crawlers has surged. Most companies are unaware of how their content is being consumed as AI answer sources because standard Google Analytics 4 (GA4) settings cannot detect this activity.

### Package Composition: Integrating Three Core Technologies

Previously, sGTM, CMP, and AI bot analysis were offered by different specialized providers, and AI bot analysis, in particular, was a field with almost no providers. This package consolidates these three areas for easy implementation and operation.

1. **Server-Side Measurement (stape/sGTM):** Moves tag processing to the server side, significantly reducing browser load and improving measurement accuracy while boosting site speed.
2. **Legal Compliance Consent Management (CMP):** Ensures compliance with cookie regulations through the design and implementation of cookie consent banners.
3. **AI Bot Analysis (EdgeShaping):** Utilizes unique analysis technology based on CDN edge logs to visualize AI bot access areas invisible to conventional tools. It identifies over 65 types of bots, allowing companies to understand content consumption happening outside the scope of GA4.

### One Year of Internal Validation Data

The company implemented these three technologies on its own site for a one-year pilot. Key results include:
- Over 50% reduction in program execution wait time through server-side migration.
- Dramatic improvement in page display speed through infrastructure optimization.
- EdgeShaping discovered approximately two-thirds of AI bots that were undetectable by GA4.

These results are based on actual operations on the company’s own domains (mare-interno.com / mareinterno.com), reflecting real-world business site performance.

### Pricing and Terms
- **Price:** 1.2 Million JPY (excluding tax) for a 2-year contract (per site/domain).
- **Includes:** Maintenance and monthly reporting.
- **Target:** SMEs and B2B companies with significant content assets.

### Features of This Package
The company is Japan's first Stape Official Partner (certified Sept 2025) and a CookieYes Partner. It is rare in Japan for a provider to hold official partnerships for both sGTM and CMP, enabling end-to-end support from implementation to operation.

### Company Profile
- **Name:** mare interno LLC
- **Representative:** Kenichi Utsumi
- **Location:** 2F Kuwano Bldg., 6-23-4 Jingumae, Shibuya-ku, Tokyo
- **Established:** April 2022
- **Business:** Web measurement infrastructure design and implementation support (sGTM, GA4, Consent Mode, CMP, EdgeShaping)
- **URL:** https://mareinterno.com