[MARC JACOBS] Announces "THE SCENE" Starring Rachel Sennott
Marc Jacobs has announced its Pre-Fall 2026 campaign, "THE SCENE," starring and written by actress Rachel Sennott, and unveiled the new "THE SCENE BAG." This campaign blends fashion, film, and entertainment to showcase the brand's evolving storytelling approach and the bag as a constant companion for modern life.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 23:00
- 🔍 Collected: April 27, 2026 at 14:31
- 🤖 AI Analyzed: April 27, 2026 at 15:17 (45 min after Collected)
THE SCENE BAG
Marc Jacobs announces a new creative chapter with its Pre-Fall 2026 campaign. This campaign is written by and stars actress, producer, and screenwriter Rachel Sennott. Titled "THE SCENE," this campaign unfolds as a short drama blending fashion, film, and entertainment, demonstrating the brand's evolving approach to storytelling and unveiling the season's key item, "THE SCENE BAG."
Set against the backdrop of Manhattan, "THE SCENE" depicts Sennott's chaotic yet comical day as she strives to secure an invitation to the Met Gala. The city serves as both a backdrop and a source of energy. Every moment is captured through the lens of "THE SCENE BAG," presenting the bag as a constant companion to modern life.
"This campaign captures all those chaotic, silly, hilarious moments where you feel like you’re being seen, or totally ignored," says Rachel Sennott. "I wanted to capture that energy in a story that felt true to how we live now. This collection reflects the same spirit, offering pieces that move with the wearer and allow them to express who they want to be."
Francesca Scorsese, Morgan Maher, True Whitaker, and Sandra Bernhard make cameo appearances in this campaign, adding humor and unconventional charm to a cast that embodies the multifaceted personalities symbolic of the Marc Jacobs brand.
The refined "THE SCENE BAG" will be available in three sizes and various color options. Featuring distinctive hardware, a three-dimensional form, and the J Marc logo, this bag commands attention and makes a strong statement. This collection also introduces new colors for "THE TOTE BAG" and "THE SNAPSHOT."
"THE SCENE" is the first in a series of short drama episodes to be released on Marc Jacobs' social media. This narrative expresses how being noticed and recognized in one's surroundings can lead to influence.
"THE SCENE BAG" is now available for pre-sale on the official online store. The Pre-Fall 2026 collection will be available in Marc Jacobs stores nationwide starting May 1, 2026. For exclusive content and campaign updates, please follow @marcjacobs.
Participating Stores
Official Online Store
https://rebrand.ly/TheSceneBag
and
Marc Jacobs Stores Nationwide
Contact Information
Marc Jacobs Customer Center
TEL: 03-4335-1711
URL: https://www.marcjacobs.jp
Marc Jacobs announces a new creative chapter with its Pre-Fall 2026 campaign. This campaign is written by and stars actress, producer, and screenwriter Rachel Sennott. Titled "THE SCENE," this campaign unfolds as a short drama blending fashion, film, and entertainment, demonstrating the brand's evolving approach to storytelling and unveiling the season's key item, "THE SCENE BAG."
Set against the backdrop of Manhattan, "THE SCENE" depicts Sennott's chaotic yet comical day as she strives to secure an invitation to the Met Gala. The city serves as both a backdrop and a source of energy. Every moment is captured through the lens of "THE SCENE BAG," presenting the bag as a constant companion to modern life.
"This campaign captures all those chaotic, silly, hilarious moments where you feel like you’re being seen, or totally ignored," says Rachel Sennott. "I wanted to capture that energy in a story that felt true to how we live now. This collection reflects the same spirit, offering pieces that move with the wearer and allow them to express who they want to be."
Francesca Scorsese, Morgan Maher, True Whitaker, and Sandra Bernhard make cameo appearances in this campaign, adding humor and unconventional charm to a cast that embodies the multifaceted personalities symbolic of the Marc Jacobs brand.
The refined "THE SCENE BAG" will be available in three sizes and various color options. Featuring distinctive hardware, a three-dimensional form, and the J Marc logo, this bag commands attention and makes a strong statement. This collection also introduces new colors for "THE TOTE BAG" and "THE SNAPSHOT."
"THE SCENE" is the first in a series of short drama episodes to be released on Marc Jacobs' social media. This narrative expresses how being noticed and recognized in one's surroundings can lead to influence.
"THE SCENE BAG" is now available for pre-sale on the official online store. The Pre-Fall 2026 collection will be available in Marc Jacobs stores nationwide starting May 1, 2026. For exclusive content and campaign updates, please follow @marcjacobs.
Participating Stores
Official Online Store
https://rebrand.ly/TheSceneBag
and
Marc Jacobs Stores Nationwide
Contact Information
Marc Jacobs Customer Center
TEL: 03-4335-1711
URL: https://www.marcjacobs.jp