(From left: Yohei Kozai, Representative Director of Agreid; Tomoya Fukuchi, Director of Agreid)

Marathon 2 Investment Limited Partnership (hereinafter "Marathon 2 Fund"), operated by Marathon Capital Partners Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Toshinori Ono; hereinafter "Marathon Capital"), is pleased to announce that on March 30, 2026, through a special purpose company invested in by Marathon 2 Fund, it has entered into a capital and business alliance with Agreid Co., Ltd. (hereinafter "Agreid"), a company based in Osaka Prefecture engaged in the wholesale and export of home appliances, daily necessities, and other products.

Since its establishment in 2011, Agreid has, for approximately 14 years, focused on its core domestic wholesale business, leveraging an extensive network with domestic manufacturers, agents, and trading companies. The company offers a wide product lineup of approximately 4,000 items, including home appliances, daily necessities, kitchenware, digital devices, and beauty and health equipment. By building and maintaining business relationships with over 300 suppliers, Agreid achieves both price competitiveness and stable product supply. Through close collaboration with manufacturers and agents, the company excels at early acquisition of new product information and procurement of discontinued or older models. This robust procurement network enables flexible responses to diverse customer needs, such as small lot orders and short delivery times, establishing Agreid's solid position as a comprehensive wholesaler.

Marathon Capital highly values Agreid's strong competitiveness as a comprehensive wholesaler capable of handling a wide range of product categories cultivated over many years, as well as its excellent sales training and management system. Through this alliance, Marathon Capital will fully support Agreid's further business growth by expanding new client acquisition, further strengthening its overseas export business, pursuing roll-up M&A in adjacent product categories, and enhancing its organizational structure.

Furthermore, starting in June 2026, Agreid will welcome Tomoya Fukuchi, a professional manager with over 20 years of experience leading business strategy, overseas business development, and M&A, particularly in the D2C domain, as a management member to drive further business growth and strengthen its management system.

Agreid Overview

Company Name: Agreid Co., Ltd.

Representative: Yohei Kozai, Representative Director

Location: Namba SkyO 27F, 5-1-60 Namba, Chuo-ku, Osaka-shi, Osaka Prefecture

Main Business Activities: Wholesale and export of home appliances and daily necessities, retail business

Established: February 2011

URL: https://agrade.co.jp/

Marathon Capital Overview

Company Name: Marathon Capital Partners Inc.

Representative: Toshinori Ono, President and CEO

Location: Shin-Marunouchi Center Building 21F, 1-6-2 Marunouchi, Chiyoda-ku, Tokyo

Main Business Activities: All business incidental to the formation, operation, and management of private equity funds

Established: April 2021

URL: https://www.marathoncapital.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: 資本業務Partnership