Manulife Life Launches New Initiatives for the 100-Year Life Era

Manulife Life Insurance Company (Representative Director, President and CEO: Ryan Sharland, Headquarters: Shinjuku-ku, Tokyo; hereinafter "Manulife Life") is launching new content this spring through sponsorships of a new YouTube program and a segment within a popular radio program, to support positive life planning in the 100-year life era.

Under the brand message "For life's certain choices.", Manulife Life aims to support each individual living in the 100-year life era to confidently choose their own future and move forward positively. In addition to providing products and services related to protection in case of emergencies and asset building, we have also valued delivering opportunities for reflection and starting conversations for people facing life's milestones and uncertainties. Through the two programs being launched this time, we will deliver hints for people to engage with their own choices.

**Decisions Become Stories, Stories Foster Confidence**

The YouTube program "Storyboard," which began streaming in mid-March, is a talk variety show hosted by actor Alan Abe. It features guests who are creators who have influenced Japanese culture, exploring the thoughts behind their works, the choices, conflicts, and values that underpinned them. Manulife Life became a long-term partner of this program, believing that experiencing the accumulation of creators' experiences and the meaningful decisions born from them will lead viewers to insights and confidence when facing their own life choices.

Program Outline:
* Program: YouTube "Storyboard"
* Start of Distribution: Friday, March 13, 2026
* MC: Alan Abe
* Production: DOTS&LINE STUDIO
* Program URL: https://www.youtube.com/@storyboard_jp

**Sponsorship of "Soudan Sugoroku" (Consultation Sugoroku) to Brightly Face Future Anxieties in the 100-Year Life Era**

In the 100-year life era, it is not uncommon to feel anxieties and doubts about the future. We believe that the background to this challenge is not just a lack of knowledge, but also a shortage of "safe spaces" where people can think about and talk about their future with peace of mind. If there were safe spaces where one could speak frankly and with peace of mind with family, friends, or trusted experts, the future would feel more tangible, making forward-looking decision-making easier—we believe this. With this idea in mind, Manulife Life has decided to sponsor the new corner "Radio Show Version Soudan Sugoroku! ~The Future is Too Big Edition~" within Nippon Broadcasting's "Knights The Radio Show."

This corner uses a familiar sugoroku-style board game to think about life's milestones, such as new beginnings, health, and retirement, one square at a time. Based on experiences and concerns submitted by listeners, the comedy duo Knights and talent Nora Hirano will engage in relatable talks with humor.

Corner Outline:
* Program: Nippon Broadcasting "Knights The Radio Show" (Every Monday-Thursday, 1:00 PM - 3:30 PM)
* Corner Name: Radio Show Version Soudan Sugoroku! ~The Future is Too Big Edition~
* Broadcast Time: Around 2:40 PM every Monday *
* Broadcast Period: Starting Monday, April 6, 2026, for 3 months
* Broadcasting Stations: Nippon Broadcasting, Nankai Broadcasting
* Performers: Knights (Nobuyuki Hanawa, Nobuyuki Tsuchiya), Nora Hirano
* Official HP: https://www.1242.com/manulife/

*Available for one week after broadcast via Radiko's time-free feature.

**Initiatives to Support Choices Through the Power of Words**

As part of its efforts to support people's choices, Manulife Life also sponsored the 63rd "Sendan Kaigi Award." The challenge posed by our company, "Ideas that would make people want to consult Manulife Life as a life design partner for the 100-year life era," received over 10,000 applications for slogans, video advertisements, and audio advertisements. We believe that experiencing words and expressions born from consumer insights is also an important activity for fostering our brand message, "For life's certain choices."

Manulife Life will continue to support people in making satisfying choices for their own futures while facing anxieties and uncertainties, through various communications utilizing the power of stories, dialogue, and words.

**About Manulife Life**

Manulife Life is a group company of Manulife Financial Corporation, a major financial services group headquartered in Canada. Under the brand message "For life's certain choices.", we support customers in making choices for a better future through solutions tailored to each individual, covering life insurance protection, retirement planning, and asset formation. To achieve long-term financial well-being, we combine global expertise with knowledge rooted in the Japanese market to support protection, asset formation, and its succession.
Information about our company can be found on our official website (https://www.manulife.co.jp) and LinkedIn account (https://www.linkedin.com/company/manulife-japan/).

Keywords: Brand, Sendan Kaigi Award, 100-year life, Life planning, Future anxiety, Asset formation, Life milestones, Alan Abe, Knights, The Radio Show