Location Information Now Available for L-Step Inflow Route Analysis! Expanding Use Cases for "Visitor-Exclusive" Campaigns and More
Maneql Inc. has upgraded the inflow route analysis function of its LINE marketing tool, "L-Step," to enable location-based analysis. This allows businesses to not only identify where LINE Official Account friends were added but also verify if users were physically present at a specific location, expanding applications for campaigns like visitor-exclusive benefits.
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- 📰 Published: May 2, 2026 at 01:00
- 🔍 Collected: May 1, 2026 at 16:31
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Maneql Inc. (Headquarters: Sakai City, Osaka; Representative Director and President: Hiroshi Takubo) announced on April 1, 2026, that its LINE marketing tool, "L-Step," has been upgraded to enable location-based analysis through its inflow route analysis function.
L-Step's "Inflow Route Analysis Function" is a feature that can identify where LINE Official Account friends were added.
By creating and using multiple QR codes for friend registration, it becomes possible to track and analyze friend additions from various channels such as websites, YouTube, Instagram, and physical stores.
With the newly added location information acquisition, it is now possible to determine not only "where friends were registered from?" but also "whether they actually came to that spot?"
This function is particularly useful when you want to target only those who have actually visited, such as for awarding points upon来店 or offering participant-exclusive benefits at event venues.
Please make use of it.
Actual settings screen
■ Features of the Inflow Route Analysis Function
1. Customizable Route Settings
Routes can be freely created and registered.
2. Issuance of Dedicated QR Codes
Unique QR codes are issued for each route.
3. Linkage with Action Settings
Actions such as tagging and scenario distribution can be automated upon friend addition.
■ Use Cases Involving Location Information Identification
・Restaurants/Cafes
Install a QR code as a来店 point card. By making it valid only within a 50m radius of the store, fraudulent additions from images shared on social media can be prevented.
・Seminars, Events
Install a QR code at the venue reception. By setting it to be valid only within the venue's range, automatic attendance recording for visitors + distribution of participant-exclusive gifts can be automated simultaneously.
・Multiple Stores, Chain Expansion
Set QR codes and valid ranges for each store. "People who actually came to that store" can be managed with tags, accumulating data directly linked to store-specific customer analysis and dominant strategies.
・Stamp Rallies, Touring Projects
Place location-linked QR codes at multiple spots in tourist areas or shopping streets. Gamify it as a stamp that can only be collected on-site, maximizing the experience value and touring distance.
■ About L-Step
"L-Step" is a marketing tool that extends the functionality of LINE Official Accounts, which are LINE's business accounts. It provides features such as step-by-step messaging, segment-based messaging, response forms, and friend information management, supporting customer acquisition and marketing for sole proprietors, small and medium-sized enterprises, and store businesses.
【L-Step Detail Site】
https://linestep.jp/lp/01/
【L-Step Plus+ Detail Site】
https://linestep.jp/lp/lstep-plus/
■ About Maneql Inc.
Maneql Inc. (Maneql) operates with the vision of "Customer Success for All," developing and providing LINE-based marketing tools to support corporate growth. Its flagship product, "L-Step," a marketing tool specialized for LINE Official Accounts, supports the marketing activities of small and medium-sized enterprises and sole proprietors. Moving forward, the company will continue to develop products focused on customer success experiences, reflecting user feedback in real-time.
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■ Company Overview
Company Name: Maneql Inc.
Location: Nakamoze Building 3F, 5-764-2 Nakamozu-cho, Kita-ku, Sakai City, Osaka 591-8023
Representative: Hiroshi Takubo, Representative Director and President
Business Activities:
・Development and sales of "L-Step," an extension tool for LINE Official Accounts
URL: https://maneql.co.jp/
L-Step's "Inflow Route Analysis Function" is a feature that can identify where LINE Official Account friends were added.
By creating and using multiple QR codes for friend registration, it becomes possible to track and analyze friend additions from various channels such as websites, YouTube, Instagram, and physical stores.
With the newly added location information acquisition, it is now possible to determine not only "where friends were registered from?" but also "whether they actually came to that spot?"
This function is particularly useful when you want to target only those who have actually visited, such as for awarding points upon来店 or offering participant-exclusive benefits at event venues.
Please make use of it.
Actual settings screen
■ Features of the Inflow Route Analysis Function
1. Customizable Route Settings
Routes can be freely created and registered.
2. Issuance of Dedicated QR Codes
Unique QR codes are issued for each route.
3. Linkage with Action Settings
Actions such as tagging and scenario distribution can be automated upon friend addition.
■ Use Cases Involving Location Information Identification
・Restaurants/Cafes
Install a QR code as a来店 point card. By making it valid only within a 50m radius of the store, fraudulent additions from images shared on social media can be prevented.
・Seminars, Events
Install a QR code at the venue reception. By setting it to be valid only within the venue's range, automatic attendance recording for visitors + distribution of participant-exclusive gifts can be automated simultaneously.
・Multiple Stores, Chain Expansion
Set QR codes and valid ranges for each store. "People who actually came to that store" can be managed with tags, accumulating data directly linked to store-specific customer analysis and dominant strategies.
・Stamp Rallies, Touring Projects
Place location-linked QR codes at multiple spots in tourist areas or shopping streets. Gamify it as a stamp that can only be collected on-site, maximizing the experience value and touring distance.
■ About L-Step
"L-Step" is a marketing tool that extends the functionality of LINE Official Accounts, which are LINE's business accounts. It provides features such as step-by-step messaging, segment-based messaging, response forms, and friend information management, supporting customer acquisition and marketing for sole proprietors, small and medium-sized enterprises, and store businesses.
【L-Step Detail Site】
https://linestep.jp/lp/01/
【L-Step Plus+ Detail Site】
https://linestep.jp/lp/lstep-plus/
■ About Maneql Inc.
Maneql Inc. (Maneql) operates with the vision of "Customer Success for All," developing and providing LINE-based marketing tools to support corporate growth. Its flagship product, "L-Step," a marketing tool specialized for LINE Official Accounts, supports the marketing activities of small and medium-sized enterprises and sole proprietors. Moving forward, the company will continue to develop products focused on customer success experiences, reflecting user feedback in real-time.
---
■ Company Overview
Company Name: Maneql Inc.
Location: Nakamoze Building 3F, 5-764-2 Nakamozu-cho, Kita-ku, Sakai City, Osaka 591-8023
Representative: Hiroshi Takubo, Representative Director and President
Business Activities:
・Development and sales of "L-Step," an extension tool for LINE Official Accounts
URL: https://maneql.co.jp/